Tag Archives: Cycles

From Trend Watching to Idea Wrangling: How to Turn Cycles Into Action Plans

Business Planning

Daniel Burrus April 20, 2021 We’ve seen cycles come and go—everything from music trends that emulate days gone by to past decades of fashion making a comeback. It is evident that cycles are all around us. As a business leader, how do you turn cycles into your advantage, and better yet, what industries will benefit … Continue reading From Trend Watching to Idea Wrangling: How to Turn Cycles Into Action Plans →

Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

Sales Performance

Derek Gleason — January 14, 2019 — January 14, 2019 Most hurricanes that reach the United States start off the coast of West Africa. Those storms join and split with other minor systems as they move across the Atlantic. Some dissipate into a mild breeze; others devastate coastal areas along the Eastern seaboard. So what … Continue reading Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles →

10 Email Marketing Tips For Products With Short Sales Cycles

Email Marketing Optimization

by Sandy MooreOctober 20, 2016 Some consumer products like appliances, televisions and vehicles tend to have longer buying cycles. But there are also products with shorter cycles—like hygiene products, energy drinks and other consumables. With shorter buying cycles, leads don’t need to be nurtured for a long time before they’re ready to purchase. So if … Continue reading 10 Email Marketing Tips For Products With Short Sales Cycles →

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