by Michele Ballinger April 15, 2016 Follow @ballingertweetsApril 15, 2016 “Come on down!” It’s time to play a game of the price is right. Only, unlike the game show, getting your pricing right should not include guessing,especially in subscription revenue models. The right approach to pricing is critical to your success. And yet, many times … Continue reading The Price Is Right: How To Use Customer Segmentation To Improve Pricing Efficiency
by Amy Christaldi April 12, 2016April 12, 2016 Gathering customer information is important for every business. It helps you identify your customers, process payment transactions and provide great customer service, both at the time of the sale and in the future. So how do you capture the data you need to best serve your customers … Continue reading How Companies Collect Customer Information
by Brittney Ervin April 11, 2016April 11, 2016 As modern marketers, we must look both to the future and to the past to create the most effective strategies for reaching our clients. In this “Customer Insight” series, we will explore some time-tested, classic methods for getting to know your customer base in meaningful ways. Today’s … Continue reading Customer Insight: Can Focus Groups Help Your Company?
by Imani Mixon April 9, 2016April 9, 2016 Back in the day, the customer journey began with the ding of the overhead doorbell of the convenience store and concluded as items were neatly wrapped at the cash register. If your company was lucky, a memorable in-store visit would result in positive recommendations from happy customers … Continue reading How To Use Social Media To Transform Negative Customer Experiences
by Laurie Sullivan @lauriesullivan, (April 07, 2016) Some 86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer journey. This requires a shift to focus on experience. The CMO will earn a new title, CEO — not chief executive officer, but customer experience … Continue reading CMOs Will Become Customer Experience Officers Within Four Years
by Stacey Rudolph April 5, 2016April 5, 2016 The idea behind customer retention emphasis is simple: there are only finite number of customers any given business can serve. But returning and loyal customers is what makes it possible for the business to perpetually make sales and stay profitable. If we may borrow Pareto’s principle, 80% … Continue reading Why Customer Loyalty Programs Are Important For Your Business [Infographic]
by Cassandra Jowett April 3, 2016April 3, 2016 Every brand wants (or should want) to build a robust online community for users of their product. Online communities allow companies to: Connect with customers and potential prospects to better understand their needs Better educate users so they become product experts Help generate and unearth customer stories … Continue reading 5 Things Killing Your Customer Community
by Brad Swezey April 3, 2016 Follow @JustSmallBizApril 3, 2016 Hi. Today’s topic is, “Don’t go to sleep tonight until you can answer this one question about your customer service that your business offers.” Customer service, we all hear about it, we all talk about it all the time. We want to treat our customers … Continue reading Marketing for Small Business – Don’t Go to Sleep Until You Can Answer This One Question About Customer Service
by Vanessa Kirchner-Leida April 2, 2016April 2, 2016 You may be wondering why video is becoming such a popular customer service option. Well, remember the days when the majority of customer transactions and communications were face-to-face? I recall the sincere and welcoming bank teller when I arrived at my local branch to deposit a check … Continue reading Filling the Customer Service Void with Video
by Kyle Cebull March 31, 2016 Follow @kylecebullMarch 31, 2016 A huge goal for innovative businesses in 2016 is improving customer experience. In fact, 91%of organizations said they aspire to be among the customer experience leaders in their industry. That’s a pretty significant percentage, right? It shows that customer service and the overall experience for … Continue reading Customer Experience Statistics You Should Know [Infographic]
