by Patrick Antinozzi May 5, 2016 Follow @pattitudezMay 5, 2016 More, more, more… We hear a lot about finding ways to acquire new customers. Strategies, data, technology, marketing tactics… It’s all out there in mass quantities. But what about keeping the customers you already have? Businesses are finally starting to realize that customer retention should … Continue reading 7 Reasons Customer Retention Should Be Your #1 Priority
by Timi Garai May 2, 2016 Follow @timigaraiMay 2, 2016 Do you want customers to come back? Have you ever considered using tools to support your efforts here? Using the right marketing tools can help you form a stronger bond with your customers, so that they come back, and spend more. To help you, we’ve … Continue reading 18 Tactics Ecommerce Experts Use to Build Customer Loyalty
by Jean Moncrieff April 25, 2016 Follow @eyejeanApril 25, 2016 One of the fundamental elements of any good marketing strategy is a well defined target audience. Casting a wide net and attempting to attract any business that remotely matches your offering is by no means an effective strategy. Often companies hungry for growth pursue this … Continue reading 4 Steps to Identify Your Ideal Customer
by Andre Oentoro April 25, 2016 Follow @breadnbeyondApril 25, 2016 You’ve gathered a team of computer engineers from MIT to develop software for your SaaS. They are highly skilled, and they develop a functional, smooth and gorgeous software for you. But once your software launches, the crowd isn’t cheering for you. There isn’t even a … Continue reading Explainer Video: The Bridge Between SaaS and Customer
by David Eaves April 21, 2016 Follow @DavidEavesApril 21, 2016 Let’s face it. In business, we’ve all had our fair share of difficult clients (you know who you are) that make work a little more… “Interesting”. While most customers are a pleasure to work with – some tend to get in the way of delivering … Continue reading Not Everyone Makes a Great Customer [Infographic]
by Julian Arden April 21, 2016April 21, 2016 Providing an excellent customer experience is one of the most important ways to improve retention and profitability in any business. A smart Customer Success strategy should always be set as a priority for any business in today’s market. Today’s customers are clever, connected, and terribly disloyal. They … Continue reading The Secrets of Customer Retention & Communication in E-Commerce
by Jessica Lunk April 20, 2016 Follow @jessicalunkApril 20, 2016 Email still rules when it comes to the most profitable marketing channels for small businesses. And no wonder. Next year it’s estimated the number of adult email users in the U.S. will exceed 203 million. That’s all the more reason to do some springtime seeding … Continue reading Plant Email Seeds This Spring For Customer Growth
by Paul Johns April 20, 2016April 20, 2016 New ways of accomplishing old tasks. This is the conceptual bread and butter of thousands of tech-based companies today, and some might argue the very future of commerce in general. That leaves many brands out there ‘making it up as we go along’, which can be thrilling … Continue reading 7 Tips to Stay on Top of Social Media Customer Service
by Michele Ballinger April 15, 2016 Follow @ballingertweetsApril 15, 2016 “Come on down!” It’s time to play a game of the price is right. Only, unlike the game show, getting your pricing right should not include guessing,especially in subscription revenue models. The right approach to pricing is critical to your success. And yet, many times … Continue reading The Price Is Right: How To Use Customer Segmentation To Improve Pricing Efficiency
by Amy Christaldi April 12, 2016April 12, 2016 Gathering customer information is important for every business. It helps you identify your customers, process payment transactions and provide great customer service, both at the time of the sale and in the future. So how do you capture the data you need to best serve your customers … Continue reading How Companies Collect Customer Information
