by Maranda Dziekonski Follow @marandasaysSeptember 25, 2016 So here you are, building the next up and coming SaaS tool, with the ever so common recurring revenue model. Things are going really well. Your customers really seem to love you, and why wouldn’t they? Your product is awesome! You and your growing customer base seem to … Continue reading How to Hire Your First Customer Success Manager
by Kevin George Follow @imkevin_monkOctober 1, 2016 ‘Customer is King’, a famous mantra followed by many marketers asserting that customers, at the core, are very important for a brand. According to a study, it costs 16x more to bring a new customer up to the same level as a current one. So why not hold … Continue reading How To Enhance Customer Loyalty via Email Marketing
by Erika Dickstein Follow @springinsightOctober 1, 2016 We all know what a bad customer service experience feels like: You take the afternoon off and treat yourself to a trip to the spa. You are feeling totally relaxed after your amazing massage. Ahhh! But then the receptionist ignores you when you go up to the desk … Continue reading The Business of the Brain on the Internet: The Psychology Behind Customer Service and Your Website
by Angela Hausman, PhD Follow @MarketingLetterSeptember 20, 2016 Developing customer insights, then using them as the core for strategic planning is the key to high ROI and growth, according to a survey by BCG. And, the problem is very real. Again, according to BCG: Consumer-facing companies in developed economies have experienced little or no growth … Continue reading Drive Massive Growth with Human Machine Customer Insights
by Blair SymesSeptember 20, 2016 Digital marketing has gone mobile. And thanks to smartphones and click-to-call, consumers are responding to search, social, display and other digital ads and campaigns by calling businesses by the billions. These calls, while often the most lucrative type of conversion, are also the most difficult for marketers to measure and … Continue reading The Dangers of Not Attributing Customer Calls to Digital Marketing
Google, Monday, September 19, 2016 3:10 PM “Focus on the user and all else will follow,” which means the user experience on YouTube dictates the ad technology on the video site. In the latest Think with Google, David Mogensen, Google’s head of YouTube ads marketing, sits down with YouTube UX leads Javier Bargas-Avila and Scott Hines … Continue reading What Customer Insights Power YouTube Ads?
by Sora WondraSeptember 19, 2016 Know thy users. Then, segment them. Customer segmentation strategies are key for relevant and effective mobile marketing. Sending campaigns to smaller, thoughtfully constructed segments (vs. non-targeted blasts) can increase conversion by 200%. Taking time to build, review, or revise segments can help you focus your messaging and your audience. Clarity … Continue reading The Secrets of Customer Segmentation Strategy
By Omair Siddiqi September 16th, 2016 If you want to drive growth and allocate resources effectively, it is important that you understand the type of visitors you get and which stage of the customer lifecycle they are currently engaged in. The amount of effort required to acquire a new customer (who is visiting your website … Continue reading Understanding The Customer Acquisition Lifecycle
by Laurie Sullivan, Staff Writer @lauriesullivan, September 14, 2016 A bad customer experience (CX) triggers negative emotions toward a brand, even in search advertising and marketing. It’s about eliminating the friction from the experience and making the journey with the brand more enjoyable. Most marketers are paying more attention to CX. In fact, Forrester … Continue reading Making The Customer Experience Work In Search Advertising
How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms. Josh Manion on September 14, 2016 Just when marketing thought it had sorted out the latest in data management tools, a high-profile industry analyst firm officially … Continue reading Connecting the dots: How the customer data platform solves what ails marketers
