Learn how online referrals can boost your site ranking. Trustpilot on November 17, 2021 Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond. Reviews are an opportunity for anyone … Continue reading 5 ways to improve organic SEO with customer reviews
Clate Mask November 19, 2021 As people have become more mobile and work schedules more flexible, it’s not surprising cell phones have become our primary means of communicating both personally and professionally. And while it’s good to be able to view email on our phones, it’s much easier to send and receive time-sensitive information via … Continue reading Can Text Strengthen Your Customer Communications?
Syed Balkhi November 17, 2021 When you want to buy a product online, what’s the first thing you do? If you’re like most people, you look for reviews. Studies show that, on average, 72% of shoppers refuse to take action on a website until they read feedback from real customers. Before the age of the … Continue reading How to Get More Customer Reviews on Social Media (4 Must-See Tips)
Here are the top benefits and capabilities professional services network PwC sees in CDPs. Corey Patterson on November 5, 2021 One of the biggest challenges brands face is disorganized customer data. With so many channels, devices, and demographic segments, it’s easy for marketers to lose track of consumer information. Not to mention the complete change … Continue reading What are the benefits of customer data platforms?
Dale Keipert November 3, 2021 Customer acquisition cost (also known as CAC) is, as the name implies, the cost a business incurs in its attempts to acquire new customers. The CAC number is a critical metric for any company interested in monitoring its marketing return on investment (ROI). More and more companies are measuring their … Continue reading What is Customer Acquisition Cost, and Why is it Important?
Gabriel Smith October 28, 2021 Industries may be different in many ways, but the expectations of customers are the same. Customers want a seamless and easy digital experience with great service levels and delivery. In the realm of pricing, the same rules apply. Habitat_de_lill / Pixabay In my field of expertise, pricing and quote to … Continue reading 2 Ways to Gain the Competitive Edge by Always Meeting Customer Expectations
Dennis Publishing walks through their transformation using BlueConic. Chris Wood on October 27, 2021 “You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our recent … Continue reading How publishers can implement a CDP to improve customer experience and support e-commerce
When customers flooded the help site, a change was necessary so that marketers could keep up with demand. Chris Wood on October 20, 2021 “Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at … Continue reading How Samsung transformed their customer experience with a new support site search
And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy. Chris Wood on October 18, 2021 “Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. “There’s new channels, there’s new social networks. There’s old … Continue reading Why cross-channel customer journey orchestration is important
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships. Pamela Parker on October 14, 2021 Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This … Continue reading What is customer journey analytics and how are these tools helping marketers?
