Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers by Laurie Sullivan @lauriesullivan, October 18, 2022 The Ad Council is not a stranger to taking on societal issues such as drunk driving and wildfire prevention. Now the organization is collaborating with YouTube, Snap and others to support public awareness about the … Continue reading Ad Council PSA Takes On Fentanyl Crisis, With YouTube, Snap And Former Drug Dealers
At HubSpot’s Inbound 2022, the buzz is around creating communities and the company’s new Customer Journey Analytics offering. Kim Davis on September 8, 2022 “What was once working just isn’t any more.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed … Continue reading The crisis for disconnected B2B marketers
By James Vincent July 13, 2022 Market conditions, rising inflation, and worldwide uncertainty due to war and supply-chain issues are impacting businesses of all kinds and sizes. Some investors and boards are advising companies to cut costs and freeze hires, and some businesses have already started laying off large chunks … Continue reading How to find opportunities in a financial crisis
The supply chain crisis isn’t going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it. Kim Davis on May 19, 2022 The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to … Continue reading 5 tips for building customer trust during the supply chain crisis
By Whitney Johnson April 08, 2022 Feeling stuck in a job, or on a career path, is common. You’ve been in your role for a long time and are restless. You find yourself asking, “Is this really what I want to do?” Or, you’re overwhelmed by the pressure of where you should be at … Continue reading How to overcome a mid-life crisis in your career
The Supply Chain Crisis Broke The Marketing Rules. You Should, Too by Rich Bina , April 8, 2022 There’s an adage often attributed to Winston Churchill: “Never let a good crisis go to waste.” A crisis is a gift, permission to break rules and build something better. So let’s examine the supply chain crisis and … Continue reading The Supply Chain Crisis Broke The Marketing Rules. You Should, Too
In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers’ identities. Cynthia Ramsaran on December 17, 2021 In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is. As the clock ticks closer to … Continue reading Avoid an identity crisis by getting to know your customers
Nina Fountain December 3, 2021 How you work today could be creating downstream issues. We outline what you need to know to manage a hybrid workplace. Should you go to the office today or not? At home there are distractions to contend with, technology issues and the potential productivity drain of work around the house. … Continue reading Today’s Hybrid Norm Could Be Tomorrow’s Workplace Crisis
John Rampton November 16, 2021 In life, there are specific rules you should never break under any circumstance. For example, bringing uninvited guests to a wedding or not picking up your dog’s waste in the park. The same goes for putting fruit on pizza or crossing the streams if you ever dreamed of becoming a … Continue reading 6 Personal Finance Rules You Can Break During a Crisis
The Adobe Digital Experience Index, based on real transactions, finds a huge out-of-stock effect. Kim Davis on November 9, 2021 Problems with the supply chain were always going to have an effect on 2021’s holiday shopping season. New data from Adobe gives some idea of what the scale of the effect is likely to be … Continue reading Supply chain crisis impacts holiday shopping
