Tag Archives: Crisis

How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis

How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2020 About half of consumers continue to stock up on essential items, with 78% acknowledging that it makes them feel safer. To 85% of those Americans, brand names no longer matter as long as they find the … Continue reading How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis

Rethinking SaaS product access for SMBs during the COVID-19 crisis

With local businesses re-inventing themselves and looking for solutions to support that, SaaS providers must adapt. Bill Dinan on March 25, 2020 The way of life and business was already changing with the introduction of 5G and will continue to change in the coming weeks and months during the COVID-19 crisis. One thing is certain … Continue reading Rethinking SaaS product access for SMBs during the COVID-19 crisis

How to Leverage Social Listening for Reputation or Crisis Management

Curt Kaneshiro — October 11, 2018 — October 11, 2018 GDJ / Pixabay Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access … Continue reading How to Leverage Social Listening for Reputation or Crisis Management

How Gamification Can Address the Employee Engagement Crisis

Paul Keijzer — March 18, 2018 Follow @Paul_Keijzer — March 18, 2018 Skitterphoto / Pixabay The fact that 63% of the global workforce is not engaged isn’t all that surprising. That’s mainly because companies have kept their focus on the bottom line and profitability. Thus, driving their workforce to work on achieving targets that are … Continue reading How Gamification Can Address the Employee Engagement Crisis

Crisis Manager or Opportunity Manager? You Decide.

Daniel Burrus — February 22, 2018 Follow @DanielBurrus — February 22, 2018 We all manage something or other, whether it’s other people, an entire organization, sales or even just ourselves. Managing suggests careful planning, a well-thought-out direction and a sense of control. What if we applied that definition of management to opportunity? What if we … Continue reading Crisis Manager or Opportunity Manager? You Decide.