Tag Archives: Crisis

Social Media Recommendations During COVID-19: Why You Need to Be on Social Media During – and After – The Crisis

Jock Breitwieser September 5, 2020 The coronavirus disease continues to spread around the world with no signs of slowing down. It already infected millions of people and killed tens of thousands worldwide. It also caused widespread unemployment, as well as permanent or temporary business closures. Based on the current situation, the impacts of COVID-19 will … Continue reading Social Media Recommendations During COVID-19: Why You Need to Be on Social Media During – and After – The Crisis

Doing Business and Rising Above in Times of Crisis

Irish Abedejos August 26, 2020 OpenClipart-Vectors / Pixabay In today’s business climate, business owners must remain agile – they must continuously adapt, decide at a breakneck pace, execute with the twinkling of an eye, and consistently innovate. They are quick, spontaneous, and goal-driven. It’s part of who they are — and there’s always new technology … Continue reading Doing Business and Rising Above in Times of Crisis

4 Reasons We Need Emotionally Intelligent Leaders in Times of Crisis

Paul Keijzer August 14, 2020 The COVID-19 pandemic has been a colossal test of leadership across industries and geographies. Nearly every organisation has faced unprecedented challenges over the past few months, ultimately testing the values and skills of its leaders. Needless to say, in order to navigate this uncertainty, one requires courage, compassion, and mental … Continue reading 4 Reasons We Need Emotionally Intelligent Leaders in Times of Crisis

Back to basics: How to manage your brand through a crisis

Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Ashley Segura on July 16, 2020 Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us … Continue reading Back to basics: How to manage your brand through a crisis

In Response to COVID-19: Crisis Playbook for Startups and Small Businesses

Dana Kachan July 8, 2020 You can find here everything small businesses need to know to overcome a recession and run a smooth transition into the new digital economy. Get ready for experience-backed insights and proven practices on how to provide digital business transformation in 2020. Nobody has expected to face it so quickly. The … Continue reading In Response to COVID-19: Crisis Playbook for Startups and Small Businesses

Small Business Promotion: 8 Ideas to Adopt During a Crisis

Ronita Mohan June 23, 2020 Promoting your small business during a crisis can feel like an insurmountable challenge. Most SMBs don’t have the financial resources to run huge campaigns—at the same time, without promotional materials, you could lose your audience. There are ways to grow your audience during a crisis, without having to deplete your … Continue reading Small Business Promotion: 8 Ideas to Adopt During a Crisis

Digital Marketing Tips to Help your Business Adapt to Today’s Crisis

Angela Hausman, PhD — June 15, 2020 Photo by Launchpresso from Pexels Earlier this week, we discussed how to achieve marketing success in the middle of the triple crises (coronavirus, financial meltdown, and massive protests as part of Black Lives Matter) facing the US and much of the world right now. Today, I’ll focus on … Continue reading Digital Marketing Tips to Help your Business Adapt to Today’s Crisis

How to Maximize Your Paid Media Strategy During a Financial Crisis

Brittani Bloomberg — June 11, 2020 Have you considered pulling back your digital marketing efforts during this 2020 time of crisis? We are dealing with not only a pandemic, but also a financial crisis. With social distancing orders in place, most consumers are working from home and making purchasing decisions from their homes. What does … Continue reading How to Maximize Your Paid Media Strategy During a Financial Crisis