Tag Archives: Cringeworthy

5 Cringe-Worthy Brand Hashtag Fails, and How to Avoid Them

by Giovana Zanellato January 13, 2016January 13, 2016 Hashtag fails have seemed ever-present in recent years, from dissatisfied tweeters co-opting McDonald’s branded message to epidemics of bad spelling on Instagram to very awkward abbreviations. In the former case, we can specify these trip-ups as hashtag hijacking, which happens when a hashtag pertaining to a grassroots … Continue reading 5 Cringe-Worthy Brand Hashtag Fails, and How to Avoid Them