By Chris Morris February 07, 2024 The Walt Disney Co. has announced plans to make a $1.5 billion equity investment into Epic Games, which will give the entertainment giant an equity stake in the creator of the Fortnite video game. Disney CEO Bob Iger, appearing on CNBC Wednesday afternoon, called the initiative Disney’s “biggest … Continue reading Disney invests $1.5 billion in ‘Fortnite’ creator Epic Games, its ‘biggest foray into the games space ever’
When outsourcing content creation, success depends on the strength of your partnerships. Here’s how to make them work. Michael Brenner on December 13, 2023 Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get … Continue reading Your guide to successful content creator partnerships
By Rakia Reynolds October 26, 2023 The ability to be creative is expanding and unfolding right before our very eyes. We are not just passive spectators—instead, we are active participants in this new normal. It’s our imperative (and a privilege) to be present in this moment in time as we magnify our capacity to … Continue reading How the democratization of the creator economy can help you
Patreon overhauls its platform with free content and more creator control The company also launched a redesigned app and chat rooms for communities. Will Shanklin Updated Wed, Oct 4, 2023 Patreon Patreon announced a rebranding of its platform through a series of updates on Wednesday. New features give creators more personalization and control while … Continue reading Patreon overhauls its platform with free content and more creator control
LinkedIn’s New ‘Brand Partnership’ Tags Aim To Boost In-App Creator Presence by Colin Kirkland , August 23, 2023 LinkedIn is rolling out brand partnership labels on in-app posts, according to screenshots captured by social media expert Matt Navarra. The new feature appears to allow users to show their audience when their posts are sponsored by a … Continue reading LinkedIn’s New ‘Brand Partnership’ Tags Aim To Boost In-App Creator Presence
By Joe Berkowitz August 20, 2023 As the lights dimmed at Brooklyn Opera House, the audience braced themselves for a video interlude. Soon, the venue’s movie screen filled with the familiar visage of Ben Hosley, producer of the comedic film-appreciation podcast, Blank Check, whose live show had packed the house on this particular March … Continue reading How podcast producers became rising stars in the creator economy
X Lowers Requirements Of Ad Creator Revenue-Share Program by Colin Kirkland , August 11, 2023 After announcing a global rollout of its Ad Revenue Share Program, then delaying its release due to unexpectedly high participation rates, the company said, X is attempting to onboard a larger pool of creators by now lowering the entry requirements … Continue reading X Lowers Requirements Of Ad Creator Revenue-Share Program
Visa Dives Deep Into Creator Economy by Laurie Sullivan , Staff Writer @lauriesullivan, July 20, 2023 Kennedy @whokae focuses her TikTok page on cinematography highlighting black culture, from clothing to makeup. Along with two others — food creator Danny, along with music creator L.Dre — are participating as mentors in Visa’s Get P@id social video series. … Continue reading Visa Dives Deep Into Creator Economy
Andrew Tarantola @terrortola For a product that its own creators, in a marketing pique, once declared “too dangerous” to release to the general public, OpenAI’s ChatGPT is seemingly everywhere these days. The versatile automated text generation (ATG) system, which is capable of outputting copy that is nearly indistinguishable from a human writer’s work, is … Continue reading FTC opens investigation into ChatGPT creator OpenAI
By Megan Morrone January 15, 2023 If you can believe that the “creator economy” has been around long enough to have battle-scarred veterans, then Marc Hustvedt is one of them. As the 43-year-old president of MrBeast (the current most subscribed-to individual YouTuber), Hustvedt is—in YouTube years, at least—a real old-timer. By the time MrBeast … Continue reading MrBeast’s president wants you to know the creator economy is not dead
