January 21, 2026 Here’s how to use AI to fuel creativity instead of destroy it span>span]:whitespace-nowrap”>A few years ago, I discovered a tomato sauce recipe that was surprisingly simple: just canned tomatoes, butter, salt, and an onion. It inspired me to experiment, adding this and that each time to see how the flavor changed. Today, … Continue reading Here’s how to use AI to fuel creativity instead of destroy it
January 11, 2026 How leaders can harness productivity to unlock creativity
Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas. Steve Bevilacqua on December 22, 2025 For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running … Continue reading What efficiency-first martech gets wrong about creativity
Regulated industries don’t have to limit creativity. Workflows, AI guardrails and compliant content frameworks can help you move faster with less risk. Dan Harris on December 5, 2025 Many industries benefit greatly from strategic marketing yet are often held back by regulatory or compliance requirements. Financial services, healthcare, legal, insurance, engineering, energy and environmental … Continue reading Rethinking marketing creativity in compliance-heavy industries
October 04, 2025 A24’s Scott Belsky fuels his creativity ‘with a fresh dose of surprise’ When Scott Belsky talks about creativity, he uses words like “output” and “production.” “Creativity is the source, with the problem of mining,” says the founder, author, and early stage investor. “It requires machinery and practice and discipline and whatever else.” … Continue reading A24’s Scott Belsky fuels his creativity ‘with a fresh dose of surprise’
July 05, 2025 ‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action Scientist Zorana Ivcevic Pringle has studied creativity for decades. Here’s her best advice for tapping into a creative mindset. When scientist Zorana Ivcevic Pringle first started out in academia as an undergraduate student, she … Continue reading ‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action
March 09, 2025 The American Dream is in crisis—but creativity could help BY Kc Ifeanyi It’s hard to imagine any industry not having to contend with the deepening sociopolitical division in America—brand marketing included. McCann’s intelligence unit Truth Central creates studies on what their clients are grappling with including data privacy, wellness, and Gen Z. And … Continue reading The American Dream is in crisis—but creativity could help
February 18, 2025 ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity Peter Berg doesn’t need to do Super Bowl commercials. Yet the award-winning director helmed two ads during this year’s big game. First, was a fun NFL spot advocating for varsity … Continue reading ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity
Let your marketing team’s entrepreneurial spirit shine. Create space for controlled chaos to drive change and spark progress. Kathleen Schaub on January 29, 2025 “I left other people alone.” Some days, the ability to make this claim can be a manager’s highest achievement. The task has always been challenging, as I’m naturally inclined to … Continue reading Embracing a little chaos produces a lot of marketing creativity
July 05, 2024 Try this ordinary tool Dali and Man Ray used to jump-start their creativity The element of chance was the foundation of surrealist art. BY The Conversation A century ago, French writer and poet André Breton penned his “Manifesto of Surrealism,” which launched an art movement known for creating bizarre hybrids of words and … Continue reading Try this ordinary tool Dali and Man Ray used to jump-start their creativity
