Steve RaysonJuly 29, 2015 If you have a Facebook Share or a Like button on your site, as we do on this page, you will see a number alongside it which is “the sum of: The number of likes of your URL The number of shares of your URL (this includes copy/pasting a link back … Continue reading Facebook Interactions: Why Shares, Likes and Comments All Count
AARP, Tough Mudder, Wix.com and Porch.com share their methods for measuring video advertising success. Amy Gesenhues on May 29, 2015 What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last month, the Media Rating Council and IAB both defined a video ad as … Continue reading Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count
Jess BarronJanuary 18, 2015 In an earlier post, I shared 4 tips for writing irresistible email newsletters. As great as your new content may be, it’s not enough to just write great newsletters and send them out. You also must engage specific individuals and entire segments of readers. As an example, our email newsletter goes … Continue reading You’ve Got Mail: How to Make Your Email Campaigns Count
YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many people are watching their videos. It’s a long-awaited addition that will be very welcome to YouTube publishers accustomed to anything but real-time statistics about video views. For years, YouTube analytics have been opaque about … Continue reading YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count
