Tag Archives: costs

Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs

Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs by Laurie Sullivan  @lauriesullivan, December 1, 2022 Yahoo has selected Amazon Web Services (AWS), as a preferred public cloud provider for its advertising-technology business Yahoo Ad Tech. The company views the migration as part of the business’s ongoing digital transformation strategy to reduce … Continue reading Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs

Bloomreach Lowers Acquisition Costs With Snapchat Integration

Bloomreach Lowers Acquisition Costs With Snapchat Integration by Laurie Sullivan , Staff Writer @lauriesullivan, November 22, 2022 Advertisers can now integrate Bloomreach Engagement with Snapchat ads, allowing marketers to drive more efficient ad spend by using customer data and key segments. The company says the integration should lower the cost of customer acquisitions. Snapchat supports 319 … Continue reading Bloomreach Lowers Acquisition Costs With Snapchat Integration

Inflation vacation! Here’s why Americans are plowing ahead with summer travel despite rising costs

By Shalene Gupta July 29, 2022   After more than two years of the pandemic, the lure of airports and airplanes, faraway locales, and stuffed suitcases is proving to be irresistible to many Americans.   According to the latest inflation tracker from market research firm Ipsos, which gathers data from 10,000 people across the globe … Continue reading Inflation vacation! Here’s why Americans are plowing ahead with summer travel despite rising costs

6 Ways Big Data Analytics Can Drive Down Costs

Carey Wodehouse January 28, 2022 Companies depend on data to respond to evolving needs, improve customer relationships, and reduce the risks that threaten business operations. Through big data analytics, organizations can predict emerging trends and discover valuable insights that help them make strategic decisions. That said, one of the biggest benefits of the effective use … Continue reading 6 Ways Big Data Analytics Can Drive Down Costs

How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers

Tom Whatley November 15, 2021 Total digital ad spending worldwide exceeds $ 450 billion. By 2024, that figure will rise to $ 645 billion. This kind of spending means crowded ad platforms, which makes it more difficult to stand out. If your business has a five- or six-figure digital advertising budget, you can put more … Continue reading How to Craft a Digital Advertising Strategy That Combats Rising Costs and Captures New Customers

Increasing MSP Profitability and Reducing Costs With Remote Monitoring and Management (RMM)

Peter Navarro November 10, 2021 With an ever-rising demand for hassle-free services, it comes as no surprise that Managed Service Providers (MSPs) are becoming increasingly popular amongst companies. However, MSP profit margins are gradually decreasing due to a lack of technological modernization in this current era. As work continues to be mostly performed remotely, MSPs … Continue reading Increasing MSP Profitability and Reducing Costs With Remote Monitoring and Management (RMM)

Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan

John Arensmeyer November 2, 2021 Congress has a once-in-a-generation opportunity to fix a disparity between large and small businesses by enacting the tax reforms currently proposed in the Build Back Better plan. Eighty-five percent of small businesses feel the tax code unfairly benefits large corporations over small businesses, while about two-thirds of small businesses support … Continue reading Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan