April 26, 2025 Elon Musk’s Trump gamble is costing him bigly BY Jay Willis Tesla released its quarterly earnings report on Tuesday, its first since the company’s chief executive, Elon Musk, took up residence in the Trump White House and immediately began trying to fire federal workers, gut regulators, and illegally withhold funding from recipients … Continue reading Elon Musk’s Trump gamble is costing him bigly
Your biggest competitor may not be who you think. Here’s how to uncover the real threats to your revenue. Zac Stucki on April 7, 2025 Most marketers define their competition too narrowly — and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on … Continue reading The competition you’re ignoring is costing you customers
Bid shading: Advertisers don’t understand the practice and are paying dearly for it, according to a new study by Cognitiv. Chris Wood on August 8, 2023 Media buyers don’t know much about bid shading and it’s costing them $ 6.6 billion annually, according to a recent study by AI adtech company Cognitiv. What it is. … Continue reading Bid shading costing advertisers $6.6 billion yearly
Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling. Constantine von Hoffman on January 25, 2023 Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report. Nearly half (47%) of marketers are … Continue reading Failure to get the most out of data clean rooms is costing marketers money
By Talib Visram December 28, 2022 In May, Mike Pence wrote a scathing op-ed against the Environmental, Social, and Governance (ESG) movement in the Wall Street Journal. He railed against asset managers prioritizing investments in socially and environmentally responsible companies, saying the practice interferes with the free market and actively hurts fossil fuel companies. … Continue reading Anti ‘woke’ ESG policies are already costing taxpayers millions
62% of U.S. consumers say they’ll stop buying from brands that engage in shrinkflation. Constantine von Hoffman on July 25, 2022 CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than … Continue reading Brands’ cost-cutting moves are costing them customers
Tabitha Jean Naylor May 6, 2021 Currently, more than 316 billion emails are estimated to be sent out daily. Regardless of the industry you’re in or what type of business you run, email continues to be one of the most cost-effective methods in marketing. It offers good ROI and incredible reach. Nevertheless, that’s only true … Continue reading The 5 Biggest Email Marketing Mistakes That Are Costing You
Lacy Boggs February 24, 2021 You’ve probably heard the metaphor. If you have a container, and you have some sand, pebbles, and big rocks, what order should you add them in order to get the most material into the container? If you add the sand first, there won’t be any room for the rocks. If … Continue reading Lack of Attention to This “Big Rock” in Your Business is Costing You
Paul Morris August 27, 2020 The success of a PPC campaign relies on being able to use the requisite platform properly. Errors that are easy to make can end up being very costly and effect the long term performance of your account. In this article I want to cover some common mistakes and offer some … Continue reading 6 Mistakes That Could Be Killing Your PPC Campaign (And Costing You Thousands)
Albert Costill — November 27, 2019 If you’re new to invoicing, you may assume that’s simple and straightforward. Just send a client or customer a piece of paper asking for money. Easy, right? The truth is, invoicing is a little more complex than that. One little mishap could prevent the bill from being paid by … Continue reading 10 Invoicing Mistakes That are Costing You a Lot of Money
