It’s been one step forward, two steps back for Google’s Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in. Kim Davis on March 7, 2024 Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari … Continue reading Goodbye to cookies: Digital advertising’s leap in the dark
Tag Archives: Cookies
OpenX Deal Library will compare alternatives to cookies
OpenX Deal Library will compare alternatives to cookies Maybe we’ll start to find out which alternatives to cookies work best. Kim Davis on February 2, 2024 Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. … Continue reading OpenX Deal Library will compare alternatives to cookies
How one tech company is doing marketing without cookies
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they’re now doing marketing. Constantine von Hoffman on January 30, 2024 How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals … Continue reading How one tech company is doing marketing without cookies
Alternatives to third-party cookies: The state of play
As Google takes the first steps to remove third-party cookies from Chrome, what is the true state of play of the possible alternatives? Kim Davis on January 17, 2024 “I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s … Continue reading Alternatives to third-party cookies: The state of play
Google is allowing select sites to delay phase out of third-party cookies
Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end. Nicola Agius on January 8, 2024 Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced … Continue reading Google is allowing select sites to delay phase out of third-party cookies
Google has started phasing out third-party cookies
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally. Nicola Agius on January 4, 2024 Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users … Continue reading Google has started phasing out third-party cookies
Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Advertisers Spit Out Cookies, Tracking What Readers Read In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, December 21, 2023 Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency. Mackey said the company relies on tools like Teads Media Barometer that provides insights … Continue reading Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Google will start phasing out third-party cookies in weeks with new feature
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally. Nicola Agius on December 14, 2023 Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to … Continue reading Google will start phasing out third-party cookies in weeks with new feature
How To Get Around Third-Party Cookies For Targeting
How To Get Around Third-Party Cookies For Targeting by Cory Treffiletti , Featured Contributor, August 23, 2023 The digital media ecosystem has a love/hate relationship with cookies. If you aren’t Google, you love them. If you are Google, you hate them. And when I speak to other marketers, most of them are preparing for a … Continue reading How To Get Around Third-Party Cookies For Targeting
CMOs say the end of third-party cookies is both a major challenge and a good thing
Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change, Constantine von Hoffman on August 10, 2023 The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey. Some 72% of … Continue reading CMOs say the end of third-party cookies is both a major challenge and a good thing