Google To Disable 1% Of Third-Party Cookies In Chrome by Laurie Sullivan @lauriesullivan, May 18, 2023 Google plans to deprecate third-party cookies for 1% of Chrome users in the first quarter of 2024 to support developers conducting real-world experiments that assess readiness and effectiveness without third-party cookies. To prepare for a web without third-party cookies, … Continue reading Google To Disable 1% Of Third-Party Cookies In Chrome
Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2023 Some 60% of participants to a recent survey agreed that user tracking will soon become obsolete, but more than 40% are not familiar with targeting technologies other than advertising identifiers. Ogury, a company focused on personified … Continue reading Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies. Chris Wood on March 9, 2023 Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe … Continue reading 75% of marketers still rely heavily on third-party cookies
Google Says Automation Will Support Advertisers In A World Without Cookies by Laurie Sullivan @lauriesullivan, December 19, 2022 Google has offered an in-depth look at how automation will pick up where cookies leave off when targeting ads without browser cookies. The company is collaborating with the advertising industry to transition to new private ad technologies … Continue reading Google Says Automation Will Support Advertisers In A World Without Cookies
No Cookies? Retention.com Helps Provide Privacy-First Actionable Data Brad Anderson / 29 Nov 2022 The ongoing struggle over safe data management continues to heat up. Third-party cookies have had a bad rap for years, and while their future for providing actionable data remains murky, it doesn’t look good. This leaves businesses scrambling to look … Continue reading No Cookies? Retention.com Helps Provide Privacy-First Actionable Data
Remain competitive with campaign insights and customer segmentation with the help of clean room partners. Chris Wood on November 17, 2022 Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. To gain better campaign performance with less readily available … Continue reading How companies are leveraging clean rooms and first-party data as cookies vanish
Google Delays Phasing Out Cookies In Chrome Until 2024 by Laurie Sullivan @lauriesullivan, (July 29, 2022) Google said in a statement that it will once again delay the replacement of third-party cookies — a practice long used by advertisers to target advertisements to consumers. Anthony Chavez, vice president of Privacy Sandbox, said in a blog … Continue reading Google Delays Phasing Out Cookies In Chrome Until 2024
Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns by Laurie Sullivan @lauriesullivan, June 22, 2022 Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns running with its ID Fusion solution. The company commissioned PwC to work with OMD Norway and … Continue reading Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns
Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2022 Google has developed a feature that gives users of its search engine and YouTube in Europe a new cookie choice — one they can accept or reject with one click while signed out or in … Continue reading Google’s Simpler Way For Europeans To Reject Cookies Starts Rolling Out
Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News by Laurie Sullivan @lauriesullivan, January 18, 2022 Startpage, a privacy search engine, on Tuesday released the Startpage Privacy Protection browser extension for free download on Chrome and Firefox. The extension enables people to browse the Internet more securely, automatically blocking first- and third-party trackers, … Continue reading Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News
