Tag Archives: Conversations

Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Leading U.S. marketing company Cox Media Group has reportedly been pitching the “futuristic” service to brands on platforms like LinkedIn. Nicola Agius on December 19, 2023 Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has … Continue reading Marketing giant ‘admits it listens to your conversations to sell targeted ads’ →

RIP ‘Jezebel’: The website is shutting down, but the conversations it sparked will live on

Business Shut Down

By Grace Snelling November 09, 2023 It’s a sad day for long-time readers and editors of the feminist online publication Jezebel. G/O Media, Jezebel’s parent company, is shuttering the brand and laying off its staff after failing to find a buyer for the site. “As of this week, we are making the very, very … Continue reading RIP ‘Jezebel’: The website is shutting down, but the conversations it sparked will live on →

How leaders should approach difficult conversations with employees

Leadership Skills

By Julia Herbst September 17, 2023 One of the most challenging parts of being a boss—whether you have one direct report or hundreds—is having difficult conversations. Maybe you have an employee who is floundering, or you realize that there’s an unfair pay gap between workers. Maybe you need to be honest about a specific … Continue reading How leaders should approach difficult conversations with employees →

From campaigns to conversations: The future of email marketing

Marketing Campaigns

Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. Stephanie Trovato on July 25, 2023 Let’s picture this… You’re at Target, scrambling to snag those last-minute items for your dinner party (and maybe some home decor and a dress, because why not?). Out of nowhere, two store … Continue reading From campaigns to conversations: The future of email marketing →

Pumpkin spice latte and the mystery of the missing consumer conversations

Consumer Experience

A lot of the public’s online conversations are now happening in not-so-public places like Slack, Discord and Telegram. Constantine von Hoffman on August 29, 2022 Pumpkin spice latte (PSL) is a marketer’s dream come true. Introduced by Starbucks in 2003, it has become a cultural icon, created a new consumer product sector and, oh yeah, … Continue reading Pumpkin spice latte and the mystery of the missing consumer conversations →

4 ways to make time for ‘watercooler conversations’ in the hybrid work setting

Hybrid Workplace

By Tracy Brower February 08, 2022 A critical part of filling your personal and work lives with happiness is cultivating strong relationships. Some of these ties can be deep, meaningful, and longer-term relationships, but they can also be more casual and occasional connections, which are still effective at lifting moods and helping you feel satisfied … Continue reading 4 ways to make time for ‘watercooler conversations’ in the hybrid work setting →

How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers

Loyalty Programs

Tom Martin June 29, 2021 Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they’d increase their spending with that brand and 76% indicated they’d buy from that brand vs a competitor? And guess what that same research indicated was … Continue reading How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers →

Marchex Ties Revenue-Generating Conversations To Campaigns

Revenue Generation

Marchex Ties Revenue-Generating Conversations To Campaigns by Laurie Sullivan @lauriesullivan, November 25, 2020 Marchex has developed technology that ties revenue-generating conversations to specific marketing campaigns that generate them. The platform, Marchex Marketing Edge, aggregates conversational data across multiple communications channels such as phone calls, text, and chat, as well as the web forms that people … Continue reading Marchex Ties Revenue-Generating Conversations To Campaigns →

What to Say in Call Center Performance Reviews: How to Use Agent Strengths to Inspire Better Performance During your Development Conversations

Call Center Management

Veronica Krieg — June 16, 2020 Companies who strategically invest in employee development see 11% higher profit than those who don’t. And, they’re 2x more likely to keep employees in their seats. Investing in your employees brings clear and quantifiable returns – we’ve said it before, and we’ll say it again. And again. (And probably … Continue reading What to Say in Call Center Performance Reviews: How to Use Agent Strengths to Inspire Better Performance During your Development Conversations →

Dialogue is Powerful: How to Engage Your Teams Through Conversations, Not Presentations

Team Management

Jim Haudan — August 1, 2019 Follow @jhaudan — August 1, 2019 Dialogue is at the root of all effective engagement and group action. This statement seems straightforward enough. Communicate with your peers and teams and you’ll be effective! Surprisingly, however, it’s not that simple. Real dialogue at work—the exchange of thoughts where each person … Continue reading Dialogue is Powerful: How to Engage Your Teams Through Conversations, Not Presentations →