Tag Archives: Continued….

Improve Your Business’s Cash Flow to Ensure Continued Growth

Angela Hausman, PhD March 30, 2021 No matter how successful your business is, regular cash flow is critical to your long-term operations. When incoming funds don’t match outgoing funds, things get pretty chaotic. Do it frequently enough and you lose suppliers and employees who decide your business isn’t where their future lies. Recognize that more … Continue reading Improve Your Business’s Cash Flow to Ensure Continued Growth

How agencies are adapting to continued pressures on their business model

To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles. Tim Peterson on December 29, 2017   The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been … Continue reading How agencies are adapting to continued pressures on their business model

Why Investing in Content is Vital to Email Marketing’s Continued Success

Vivek Sharma — August 3, 2017 — August 3, 2017 Goumbik / Pixabay The term ‘Content is King’ is clichéd for sure, but with the continued growth and investment in digital, content is more important than ever before. Vivek Sharma, CEO of Movable Ink lays out why content matters so much today for email marketers, … Continue reading Why Investing in Content is Vital to Email Marketing’s Continued Success

Why Marketers Need To Move From Email Reactivation To Continued Addressability

Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that audience in other ways. Jose Cebrian on December 21, 2015 One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For … Continue reading Why Marketers Need To Move From Email Reactivation To Continued Addressability

What Does The Continued Fragmentation of the Web Mean for Your Website?

by Vivienne Egan December 7, 2015 Follow @ThinkSearchDecember 7, 2015 In the early days of the Internet smart companies would recognise the importance of having their own website. They also recognised the importance of having a homepage that made a strong impact. But the rise of social media has seen a shift in the focus … Continue reading What Does The Continued Fragmentation of the Web Mean for Your Website?