Tag Archives: Context

Use Context Sensitive Help to Lead Your Business Toward Success

by Sameer Bhatia May 17, 2016May 17, 2016 Creating richer learning environments is a fundamental driver for success. Although many companies may be already deploying knowledge management strategies and facilitating collaboration (including CRM) through specific collaboration tools such as Wikis, FAQs, intranets and so on, there might be essential elements being left out that make … Continue reading Use Context Sensitive Help to Lead Your Business Toward Success →

In the Internet of Things, Context Is King

IOT

by Jonathan Bright March 9, 2016 Follow @SoutherlyCommsMarch 9, 2016 The Internet of Things is on the horizon of content creators and data scientists alike, though many have a guarded stance on the subject right now. So what sort of effect can digital marketing expect from the Internet of Things? Whenever the ‘Internet of Things’ … Continue reading In the Internet of Things, Context Is King →

How Natural Language and Context Affects Online Reputation Strategy

Reputation Online

by Kent Campbell March 6, 2016 Follow @reputationxMarch 6, 2016 People search differently on mobile than they do on the desktop and that affects reputation management companies. Big changes to Google like voice search and contextual interpretation alter the way online reputation experts and SEO professionals manage the search results of their clients. Mobile search … Continue reading How Natural Language and Context Affects Online Reputation Strategy →

Habit #6 — Context, Focus on the Second Dimension of Content Development: The “When”

Content Management

by Amanda Wilson January 30, 2016 Follow @ajulietwJanuary 30, 2016 Have you read the Seven Habits for Highly Effective Sales Content yet? Don’t worry – either way, we’ve created this series of posts to highlight those 7 habits for success. Do you remember the old days (and ways) of creating content? Until fairly recently, these … Continue reading Habit #6 — Context, Focus on the Second Dimension of Content Development: The “When” →

It’s Not The Client, It’s The Context (And More)

Content Marketing

by Loren McDonald, Novemebr 13, 2014 With Google’s recent launch of its Inbox email client (still invite-only at this writing), everyone is rushing to declare what this means for subscribers and marketers. Excuse me if I yawn. Who knows whether Inbox will get more traction than other client configurations trying to change how we use … Continue reading It’s Not The Client, It’s The Context (And More) →

Ad Retargeting: It’s About Context, Relevance & Value

Email Marketing

By Chris Horton, Published October 30, 2014 The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time. Only … Continue reading Ad Retargeting: It’s About Context, Relevance & Value →

‘Do You Want Fries With That?’ — The Power Of Context

Content Marketing

by Cynthia Edwards, Oct 27, 2014 What makes an email successful? Delivering the right message to the right person at the right time on the right device. As a communicator, I like to think of these attributes as context. Here are some ways to get the context right and improve your program. Meet the … Continue reading ‘Do You Want Fries With That?’ — The Power Of Context →