Tag Archives: Content

Content Marketing: How to Create a Socially Shareable Company Blog

These days, most businesses realize the importance of content marketing. However, given the dismal state of many business blogs, it’s also readily apparent that while the majority of organizations have a vague idea of the necessity of inbound marketing, there are still many that have absolutely no clue as to how to successfully implement it. … Continue reading Content Marketing: How to Create a Socially Shareable Company Blog →

YouTube Reveals the Secret Formula to Content Marketing Success

Until today, the only cryptic advice that YouTube was willing to give to content creators and brand advertisers about how to make videos worth watching and create content worth sharing was this little nugget hidden on the programming checklist in the Creator Playbook: “Create content that is unique, compelling, and entertaining or informative.” Instead of … Continue reading YouTube Reveals the Secret Formula to Content Marketing Success →

Conquering Content Marketing, Step 2: The Content (and Plot) Develops

Index: Conquering Content Marketing in 5 Steps: It All Starts With a Plan Conquering Content Marketing, Step 2: The Content (and Plot) Develops Conquering Content Marketing, Step 3: Facing the ‘Fans’   Lisa Hughes, British Outfitters’ most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him … Continue reading Conquering Content Marketing, Step 2: The Content (and Plot) Develops →

Conquering Content Marketing, Step 3: Facing the ‘Fans’

Index: Conquering Content Marketing in 5 Steps: It All Starts With a Plan Conquering Content Marketing, Step 2: The Content (and Plot) Develops Conquering Content Marketing, Step 3: Facing the ‘Fans’ Previously, on British Outfitters … Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her … Continue reading Conquering Content Marketing, Step 3: Facing the ‘Fans’ →

Conquering Content Marketing in 5 Steps: It All Starts With a Plan

Index: Conquering Content Marketing in 5 Steps: It All Starts With a Plan Conquering Content Marketing, Step 2: The Content (and Plot) Develops Conquering Content Marketing, Step 3: Facing the ‘Fans’ Seventy-two years. That’s how long the popular daytime soap opera, “Guiding Light” aired. What’s amazing about this show isn’t the fact that it is … Continue reading Conquering Content Marketing in 5 Steps: It All Starts With a Plan →

The New SEO: How to Create Hummingbird-Friendly Content

Search engine optimization (SEO) is one of the top reasons marketers invest in content, but Google’s latest algorithm update (better known as Hummingbird) completely changes the way content is ranked and evaluated. Now, Google is ensuring SEO goals won’t get in the way of good content. Putting Keywords in Their Place for “New SEO” To … Continue reading The New SEO: How to Create Hummingbird-Friendly Content →