Content marketers get a lot of criticism for linkbaiting and cheap SEO hacks, but the truth is, most of us really do want to publish content that is genuinely entertaining or useful to our audience. Sharing is a vital part of content distribution, and people don’t tend to share what they don’t find valuable. The … Continue reading Three Strategies For Developing Share-Worthy Content
Tag Archives: Content
9 Tips for Creating Content that Gets Shared
By Michael David, Published April 5, 2014 You already know that content is important. Smart marketers are using quality content to build brand awareness and drive traffic to their sites. Many content creators dream of their content going viral. Here are 9 tips for creating content that gets shared. #1. Identify and understand your … Continue reading 9 Tips for Creating Content that Gets Shared
Content Marketing: How to Create a Socially Shareable Company Blog
These days, most businesses realize the importance of content marketing. However, given the dismal state of many business blogs, it’s also readily apparent that while the majority of organizations have a vague idea of the necessity of inbound marketing, there are still many that have absolutely no clue as to how to successfully implement it. … Continue reading Content Marketing: How to Create a Socially Shareable Company Blog
YouTube Reveals the Secret Formula to Content Marketing Success
Until today, the only cryptic advice that YouTube was willing to give to content creators and brand advertisers about how to make videos worth watching and create content worth sharing was this little nugget hidden on the programming checklist in the Creator Playbook: “Create content that is unique, compelling, and entertaining or informative.” Instead of … Continue reading YouTube Reveals the Secret Formula to Content Marketing Success
Your Business Needs to Hire the Right SEO Expert
Search engine optimization (SEO) is one of the essentials to a websites success since it allows both users and search engine robots to understand the purpose of a site and its importance before looking at its content. With the growing importance of SEO, it’s about time that you consider hiring the right SEO expert. Why … Continue reading Your Business Needs to Hire the Right SEO Expert
5 Reasons Social Media Is Important For SEO
SEO used to strictly include just building links, and lots of them. There was no objective, no strategy, and no fear of spam penalties. The name of the game was quantity, and the site with the most links won. Today, link building alone will not deliver the results you are looking for (and will most … Continue reading 5 Reasons Social Media Is Important For SEO
Conquering Content Marketing, Step 2: The Content (and Plot) Develops
Index: Conquering Content Marketing in 5 Steps: It All Starts With a Plan Conquering Content Marketing, Step 2: The Content (and Plot) Develops Conquering Content Marketing, Step 3: Facing the ‘Fans’ Lisa Hughes, British Outfitters’ most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him … Continue reading Conquering Content Marketing, Step 2: The Content (and Plot) Develops
Conquering Content Marketing, Step 3: Facing the ‘Fans’
Index: Conquering Content Marketing in 5 Steps: It All Starts With a Plan Conquering Content Marketing, Step 2: The Content (and Plot) Develops Conquering Content Marketing, Step 3: Facing the ‘Fans’ Previously, on British Outfitters … Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her … Continue reading Conquering Content Marketing, Step 3: Facing the ‘Fans’
Conquering Content Marketing in 5 Steps: It All Starts With a Plan
Index: Conquering Content Marketing in 5 Steps: It All Starts With a Plan Conquering Content Marketing, Step 2: The Content (and Plot) Develops Conquering Content Marketing, Step 3: Facing the ‘Fans’ Seventy-two years. That’s how long the popular daytime soap opera, “Guiding Light” aired. What’s amazing about this show isn’t the fact that it is … Continue reading Conquering Content Marketing in 5 Steps: It All Starts With a Plan
The New SEO: How to Create Hummingbird-Friendly Content
Search engine optimization (SEO) is one of the top reasons marketers invest in content, but Google’s latest algorithm update (better known as Hummingbird) completely changes the way content is ranked and evaluated. Now, Google is ensuring SEO goals won’t get in the way of good content. Putting Keywords in Their Place for “New SEO” To … Continue reading The New SEO: How to Create Hummingbird-Friendly Content