Tag Archives: Content

Back to Basics: How to Craft Your Video Marketing Strategy

According to eMarketer, the digital video advertising industry raked in almost $5.8 billion in 2013, up 40 percent from the previous year. What’s the cause behind this massive increase? The best websites appeal to the major senses – sight (photos, text) and sound (music, dialogue) – while telling a story that can erase the constraints of … Continue reading Back to Basics: How to Craft Your Video Marketing Strategy →

Blog SEO Quiz – Test Your Blog Optimization Knowledge

The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for short- and long-term SEO success. True? False? Depends? Here is … Continue reading Blog SEO Quiz – Test Your Blog Optimization Knowledge →