Few Consumers Think Brands Know Them Well, Merkle Study Finds by Ray Schultz , January 18, 2022 Brands are failing at the all-important job of knowing their customers, judging by The Next Generation Of Consumer Behaviors, a study released last week by Merkle, a firm focused on customer experience management (CXM). Only 14% of consumers … Continue reading Few Consumers Think Brands Know Them Well, Merkle Study Finds
A study from GroupM shows declining enthusiasm for new technologies and data sharing. Chris Wood on January 14, 2022 Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December … Continue reading Data and privacy concerns grow among consumers
John Rampton January 13, 2022 When it comes to retirement, we all have our own goals and visions. For my grandparents, they preferred to stay in the home that they paid off for several reasons. Mainly, though, it was because this would allow them to stay close to their kids and grandkids. But, they could … Continue reading A Tax Deferred Annuity 101 Guide For Non-Biased Consumers
Data from MediaRadar indicates growing mainstream adoption of cryptocurrencies. Chris Wood on December 23, 2021 A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $ 119 million … Continue reading Ad spend for cryptocurrencies increases as advertisers educate consumers
Do Consumers Really Care About Socially Conscious Marketing? by Maarten Albarda , Featured Contributor, November 24, 2021 The following was previously published in an earlier edition of Media Insider. There is a growing body of research that says consumers care about their world and the impact businesses have on it. According to a Sogeti Cap … Continue reading Do Consumers Really Care About Socially Conscious Marketing?
DeJuan Wright November 26, 2021 We’ve all heard the saying to “never judge a book by its cover.” And while that saying certainly is helpful in helping us to not take appearances for granted, and not undervaluing things and people based on what they look like on the outside – we still make decisions on … Continue reading Recent Data Shows That Consumers Prefer Products With These Types of Packages
Matt Rowe November 8, 2021 When saving for retirement, there are a handful of options. However, when considering options, many worry about an income stream during retirement. Thankfully, an annuity addresses the income stream issue, but it sparks the question, what is an annuity, and how do I choose one? In this article, we’ll give … Continue reading An Annuity 101 Guide for Non-Biased Consumers
Without Personalization, Consumers Don’t Get What They Want From Brands by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2021 A gap exists between what consumers want and expect from how brand communicate with them, and what marketers think will suffice. The Cordial Cross-Channel Marketing Study set out to show how marketers should explore what motivates … Continue reading Without Personalization, Consumers Don’t Get What They Want From Brands
4 Ways To Win In The New Age Of Digital CPG Consumers by Oliver Wright , August 13, 2021 Rapidly evolving consumer attitudes, the emergence of new shopping behaviors, the dramatic changes in retail models and routes to market — plus COVID-19, of course — have led to consumer brands being battered from all … Continue reading 4 Ways To Win In The New Age Of Digital CPG Consumers
Julius Cerniauskas August 12, 2021 Dynamic pricing – the practice of changing prices according to real-time supply and demand factors – is not new. Airlines have been shifting their prices for years, along with hotels and event-based businesses where supply and demand factors change rapidly. The internet brought dynamic pricing to the mainstream, allowing many … Continue reading How Dynamic Pricing Benefits Consumers
