Tag Archives: Consider

6 Things to Consider Before Hiring Your First Remote Employee

Laura Spawn November 16, 2020 “Over 95% of U.S. office workers” were forced “to become regular telecommuters practically overnight” this year, according to the U.S. Senate testimony of Global Workplace Analytics president Kate Lister. While remote work continues to be a windfall for typically on-site workplaces to keep businesses operational and employees and communities safe … Continue reading 6 Things to Consider Before Hiring Your First Remote Employee

Performance Management in a Post-COVID Workplace: Things to Consider

Paul Keijzer November 15, 2020 The dramatic spread of Covid-19 has disrupted the way organisations work, with many experiencing adjusted goals, furloughs, and even layoffs. In order to better respond to the current context, it has become necessary for organisations to re-evaluate aspects of their performance management system – and in some cases adopt an … Continue reading Performance Management in a Post-COVID Workplace: Things to Consider

Expert tips to consider before buying a CDP for your martech stack

Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey. Henry Powderly on October 7, 2020 at 2:42 pm With organizations wrestling more and more with the abundance of data that marketing channels are yielding, it is no wonder that managers of martech stacks are weighing the pros and cons … Continue reading Expert tips to consider before buying a CDP for your martech stack

Are Twitter Watch Parties a Tactic to Consider for the Rest of 2020?

Arik Hanson August 18, 2020 Our COVID-19 winter has seen the start of many social media marketing trends. But, one I find particularly interesting–the Twitter Watch Party. After all, it wasn’t too long ago that many people (including me) were saying Twitter was essentially dead as a social media marketing tool (my podcast co-host, Kevin … Continue reading Are Twitter Watch Parties a Tactic to Consider for the Rest of 2020?

Why Your Business Should Consider a B Corp Certification

Eliza Erskine July 5, 2020 Let’s talk about B Corp Certification. This blog will cover what B Corp Certification is, how to get certified, and the benefits of certification. If you’re interested in corporate sustainability certifications, I urge you to look at B Corp certification. B Corp certification guides you and tells you precisely what … Continue reading Why Your Business Should Consider a B Corp Certification

Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]

Shane Barker June 18, 2020 Word-of-mouth marketing is powerful because it can help you build trust and credibility. When a potential buyer sees someone they like or look up to, using your product, they may want it too. That’s what makes influencer marketing a powerful tool. 80% of marketers consider it effective while 89% of … Continue reading Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]