At the November MarTech Conference we discussed AI consent compliance, changing regulations and more. Here’s a recap. MarTechBot on November 13, 2025 At the November MarTech Conference, Tim Hillison, founder and CMO of Entry Point 1, moderated a session called “Consent, compliance and trust in the AI age,” a practical discussion at the intersection … Continue reading The stakes around trust, compliance and consent are higher than ever
Are your data practices keeping up with AI? We talked about proactive governance and trust at the MarTech Conference. MarTechBot on September 19, 2025 Artificial intelligence promises tremendous value for marketers, but only if it’s fueled by quality data collected responsibly. That was the theme of a session at the September installment of The … Continue reading Navigating the chaos of consent, compliance and customer trust in an AI world
Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World Wisam Abdulaziz Sep 8, 2025 In a previous post, I explained how important it is to connect ad platforms to your CRM and leverage AI-driven smart bidding strategies. Most of the technologies that power this process rely on first-party cookies. But with privacy becoming … Continue reading Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World
Google Ads Hides In Plain Sight – A New Way To Access Data Consent Settings by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2024 Whether or not agencies, brands and publishers agree with policy changes that Google made around third-party cookie deprecation, the company has not stopped its efforts to make consumer privacy a priority, … Continue reading Google Ads Hides In Plain Sight – A New Way To Access Data Consent Settings
EU could soon charge Meta over ‘pay or consent’ model Sophie Atkinson Tech Journalist The European Union is set to charge Meta, the parent company of Facebook and Instagram, with breaking its landmark Digital Markets Act. The Financial Times on Monday (July 1) citeds people with direct knowledge of the matter with preliminary findings … Continue reading EU could soon charge Meta over ‘pay or consent’ model
Data compliance doesn’t stop with cookie consent. Learn how to establish a logical and adaptable compliance framework for your brand. Hugo Loriot on October 18, 2022 With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance … Continue reading Going beyond cookie consent: 3 strategies to achieve data compliance
Amazon’s Ring has teamed up with over 2,000 police and fire departments Partnerships exploded in 2020 despite privacy concerns. J. Fingas @jonfingas Chip Somodevilla/Getty Images Ring’s police collaborations didn’t slow down in 2020 despite controversies — if anything, they ramped up. The Financial Times reports that the Amazon-owned smart home security brand now has 2,014 … Continue reading Amazon gave Ring footage to police without customer consent
The ruling by Belgium’s APD for GDPR violations also included a 250,000 euro fine. Chris Wood on February 3, 2022 This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU. The complaints, … Continue reading IAB Europe agrees to change Transparency and Consent Framework for EU ad industry
Right now, companies have an opportunity to embrace the new norm ushered in by the digital privacy transformation and give themselves a competitive edge. OneTrust PreferenceChoice on December 16, 2021 Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. They … Continue reading How to build trust and value privacy with a consent management platform
While consent is core to operating ethically, it is crucial not to forget about user experience. Ben Barokas on January 9, 2019 The introduction of the General Data Protection Regulation (GDPR) this year started a ripple of privacy legislation across the globe, with governments evaluating whether current laws are enough to protect the personal data … Continue reading Reaching global equilibrium: The value of consent and user preference
