by Amanda Clark April 15, 2016 Follow @GrammarChicIncApril 15, 2016 In a perfect world, recruiters would spend time carefully reviewing each section of your resume to see if you’re the right fit for an open position. In reality, they only spend about six seconds on their cursory glance to decide whether or not you make … Continue reading Conducting Your Own 6-Second Resume Scan
Amanda GrinavichOctober 14, 2015 When it comes to sales and marketing (or anything really), a lot can be learned from our enemies – err, competitors. An examination of what your top competitors are doing can clue you in on what to do to step up your game — or heck, even what not to do. … Continue reading Conducting an SEO Audit Pt. 4: Competitor Research
Steve HammOctober 9, 2015 Conducting a gap analysis is one way businesses can enhance their search engine optimization. In this blog, we’ll go over what a gap analysis is and explain when you should consider it as a solution. What is SEO gap analysis? I would define the purpose of a gap analysis as: an analysis that … Continue reading Enhance Your Search Engine Optimization by Conducting a Gap Analysis
Amanda GrinavichOctober 1, 2015 This series walks through the components of an SEO audit. In the first post, we walked through the questions you should ask to find out whether or not you need an audit; in the second post, we covered on-site components. Today, we discuss search aspects. One of the first things we … Continue reading Conducting A SEO Audit Pt. 3: Search Components
Amanda GrinavichAugust 23, 2015 In the first post of this series, we talked about the questions you should ask to figure out whether or not you need an SEO audit. If you walked through those and found yourself saying, “I sure do need one,” then keep on reading. So you need an SEO audit. Perhaps … Continue reading Conducting an SEO Audit Pt. 2: On-Site Components
Sreejata ChatterjeeAugust 16, 2015 Recently, we’ve talked to several brands who are looking to find out more on: How they perform in social vs the competition The sentiment of their brand vs the industry The context in which their brand is most likely to be mentioned vs the competition Tracking brand “wins” Determining who their … Continue reading Conducting a Competitive Analysis using Social Media Data
Tommy LandryMay 5, 2015 Creating and deploying a brand new pay per click (PPC) campaign from scratch is probably the easiest way to get started working with a new SEM provider. Simply build it, test it, and optimize it. On the other hand, the situation is completely different for those of us who have a … Continue reading 10 Steps for Conducting a Successful PPC Audit
Chelsea VarneyMarch 13, 2015 Things can be difficult to comprehend without context. This statement is particularly true when looking at data relating to your brand – without an in-depth understanding of the industry and competitors, it will be hard to determine where you place and what you need to do to succeed. By monitoring competitors … Continue reading Competitor Analysis: Top Tips For Conducting Competitor Research
