July 13, 2026 Silicon Valley pundits are obsessed with the concept of ‘high agency.’ Here’s why you shouldn’t be BY Greg Satell There’s an old joke I used to hear in Poland. A manager wants to hire a new employee and asks his assistant to collect résumés. A week later, she proudly carries a stack … Continue reading Silicon Valley pundits are obsessed with the concept of ‘high agency.’ Here’s why you shouldn’t be
From Concept To Ad Creation, AI Drives Storyboarding by Laurie Sullivan , Staff Writer, October 31, 2025 As the dynamics of advertising continually change, Google has been experimenting with many versions to help brands create ads and quickly get them in front of consumers. Not all have made it into mainstream use. One AI-powered platform, … Continue reading From Concept To Ad Creation, AI Drives Storyboarding
February 15, 2025 5 hot takes on reinventing old age as a concept We have reflected long and hard on many subjects, but no one really paid attention to population aging until about the 1930s. BY Next Big Idea Club James Chappel is an associate professor of history at Duke University and a senior fellow at … Continue reading 5 hot takes on reinventing old age as a concept
By Elissaveta M. Brandon October 19, 2022 Back in 2010, a team of Bulgarian architects designed an urban transit concept for bike lanes in the sky. Known as Kolelinia (roughly translated as “bike line”), the proposal envisioned two kinds of wires stretched high above the street: a special cable for bike wheels to latch … Continue reading This wild public transit concept is Uber-meets-urban gondolas
Steven Imke August 6, 2021 Most marketing and sales books talk about the sales funnel; however, the funnel model has one serious flaw. While the sales funnel is based on driving the customer through the funnel to make a purchase, it ignores the power of the customer to build momentum for the business. The flywheel … Continue reading The Flywheel Concept – How to Become a Great Company
Steven Imke August 1, 2021 What separates good companies from great ones? According to Jim Collins, the author of Good to Great, one factor is what he calls the Hedgehog Concept. So, what is the hedgehog concept? In the research Jim Collins and his team performed when writing the book, they looked for a pattern … Continue reading The Hedgehog Concept – How to Become a Great Company
Gabrielle Sadeh — January 28, 2020 Ecommerce sales are rising through the roof as people nowadays clearly prefer shopping online. Even after visiting a store, 56% of millennials purchase the products online at least half of the time. The ecommerce industry is worth over $ 3 billion right now and is expected to exceed $ … Continue reading How Dropshipping Helps You Run Proof of Concept Experiments at Scale
Bob Apollo — March 20, 2017 Follow @bobapollo— March 20, 2017 Let’s face it, most so-called “thought leadership” is actually nothing of the sort. Much of it turns out to be a crude rehashing of already widely quoted statistics and crudely disguised product promotion. All-too-often, it does little or nothing to actually stimulate the reader … Continue reading It’s Time to Reverse Engineer Our Concept of “Thought Leadership”
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. Matt Umbro on November 17, 2016 No matter your political views, this election reinforced an extremely important notion for us as marketers: We need to be willing and able to think critically about what … Continue reading What it means to be a critical thinker and why marketers need to embrace the concept
by Randall BeardSeptember 20, 2016 W. Edwards Deming, the father of Total Quality and one of my business heroes, once said: “It is not enough to do your best; you must know what to do, and then do your best.” This simple statement applies to many things in business, not the least of which is … Continue reading New Product Success: Why Concept Testing Is Never Enough
