Tag Archives: Concept

It’s Time to Reverse Engineer Our Concept of “Thought Leadership”

Bob Apollo — March 20, 2017 Follow @bobapollo— March 20, 2017 Let’s face it, most so-called “thought leadership” is actually nothing of the sort. Much of it turns out to be a crude rehashing of already widely quoted statistics and crudely disguised product promotion. All-too-often, it does little or nothing to actually stimulate the reader … Continue reading It’s Time to Reverse Engineer Our Concept of “Thought Leadership”

What it means to be a critical thinker and why marketers need to embrace the concept

Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. Matt Umbro on November 17, 2016   No matter your political views, this election reinforced an extremely important notion for us as marketers: We need to be willing and able to think critically about what … Continue reading What it means to be a critical thinker and why marketers need to embrace the concept

Dollar Shave Club’s Secret: An Explainer Video (and a Brilliant Concept)

by Andre Oentoro Follow @breadnbeyondAugust 24, 2016 You may have heard of Dollar Shave Club, a startup company that sells monthly razor subscriptions for $ 1. In July, the company was acquired by Unilever for $ 1 billion US. Huge, isn’t it? Michael Dubin, the founder of Dollar Shave Club, started the beta website for … Continue reading Dollar Shave Club’s Secret: An Explainer Video (and a Brilliant Concept)