Tag Archives: Company’s

Appeals Court Revives Ad-Tech Company’s Antitrust Claims Against Google

Appeals Court Revives Ad-Tech Company’s Antitrust Claims Against Google by Wendy Davis  @wendyndavis, August 29, 2022 Google must face antitrust claims brought by the Atlanta-based online ad tech company Inform, Inc., a federal appellate court ruled Friday. The ruling reversed a decision issued last year by U.S. District Court Judge J.P. Boulee in Atlanta, who … Continue reading Appeals Court Revives Ad-Tech Company’s Antitrust Claims Against Google

B2B buyers are much more concerned about a company’s values than the general public

72% are more likely to buy from socially responsible businesses. Constantine von Hoffman on August 11, 2022 B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public.  Additionally, 48% of B2B buyers say … Continue reading B2B buyers are much more concerned about a company’s values than the general public

How to Effectively Monitor Your Company’s Online Reputation

Nathan Liao January 20, 2022 Nowadays, our customers are ever more online — they love reading online news websites, sharing their favorite products and services on their social media networks, and leaving online reviews about brands. Thus, it is vital that us entrepreneurs have a grasp of how our businesses are being talked about online. … Continue reading How to Effectively Monitor Your Company’s Online Reputation

How to Effectively Monitor Your Company’s Online Reputation

Nathan Liao January 20, 2022 Nowadays, our customers are ever more online — they love reading online news websites, sharing their favorite products and services on their social media networks, and leaving online reviews about brands. Thus, it is vital that us entrepreneurs have a grasp of how our businesses are being talked about online. … Continue reading How to Effectively Monitor Your Company’s Online Reputation

Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth

Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth by Laurie Sullivan  @lauriesullivan, February 12, 2020 Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday — just days before the company is set to report fourth-quarter 2019 earnings. RBC Capital Markets forecasts that revenue will … Continue reading Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth