Tag Archives: Community

COVID-19 stories: Marketers are using this time build community

Here are some encouraging stories from marketers who are pivoting to help customers, and their staff, during the crisis. Wendy Almeida on April 14, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. Here … Continue reading COVID-19 stories: Marketers are using this time build community →

Facilitating Brand Community

Branding Lessons

Daniel Hopper — April 9, 2020 Community is important to consumers. A strong motivation for community membership peoples’ desire to interact with like-minded others. Gives people a sense of their authentic “true selves” as they feel a sense of belonging with the others in the community and believing in a common set of values. Having … Continue reading Facilitating Brand Community →

Google Uses Search Home Page To Thank Medical Community, Raise Funds

Google Tools

Google Uses Search Home Page To Thank Medical Community, Raise Funds by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2020 Google is using its search engine home page to thank all doctors, nurses and medical workers for their service, as well as raise money for a COVID-19 fund. The message, which began serving up Monday … Continue reading Google Uses Search Home Page To Thank Medical Community, Raise Funds →

Facebook is the Best Place to Build a Community For Your Brand in 2020

Facebook Community

Steven J. Wilson — March 27, 2020 Companies spend millions on a super bowl ad. On average, a 30-second ad would cost $ 5.6 million. So is it all worth it? According to InsightExpress, half of the viewers watch the commercials more than the game itself. So that’s food for thought. And maybe that’s the … Continue reading Facebook is the Best Place to Build a Community For Your Brand in 2020 →

How to Build Trust and Community While Working Remotely

Remote Work Environment

Eric Termuende — March 26, 2020 While there is no business as usual this week, and as we all settle in to a new normal, transitioning into yet-to-be-discovered best practices can be a quite difficult. And for many of us working remotely for the first time, perhaps with kids and significant others, working from home … Continue reading How to Build Trust and Community While Working Remotely →

Civic Minded: How Small Businesses Can Benefit From Partnerships With Community Colleges

Small Business Challenges

Jeanne Hardy — February 21, 2020 StockSnap / Pixabay One of America’s biggest challenges over the next 20 years will be addressing the ever-growing skills gap in our workforce. Although millions of American workers are currently unemployed or underemployed, companies across varying industries are finding it difficult to fill open positions due to lack of … Continue reading Civic Minded: How Small Businesses Can Benefit From Partnerships With Community Colleges →

7 Reasons Why Businesses Must Make Community Building a Priority

Community Building

Thomas Griffin — December 6, 2019 Follow @jthomasgriffin Today, it’s not enough to advertise your business and hope that people believe your message. Such an approach treats your audience impersonally and won’t leave an impression on people’s minds. With the advent of the internet, people are met with ads and products everywhere. There’s a high … Continue reading 7 Reasons Why Businesses Must Make Community Building a Priority →

4 Ways to Protect Your Community From Trolls

Business Protection

Calista Rollogas — November 3, 2019 Follow @calistarollogas Sometimes your best user is your worst user. These days, everyone knows the tell tale signs of a troll — people who write abrasive, abusive comments, often directed at certain people, and who often blatantly ignore community standards. Prime examples of trolls are can be found in … Continue reading 4 Ways to Protect Your Community From Trolls →

Everything You Need to Know About Building an Online Brand Community

Community Building

Thomas Griffin — October 10, 2019 Follow @jthomasgriffin Like individuals, no business is an island. Your business depends on your customers to survive and grow. You need to do everything possible to retain them and build loyalty. That’s harder than ever today. Even though the internet has lowered barriers and made it possible to do … Continue reading Everything You Need to Know About Building an Online Brand Community →

Facebook Pages Can Now Really Be Part of the Community

Facebook Pages

Sahail Ashraf — July 12, 2019 — July 12, 2019 Facebook Pages can now join Groups. While this may not initially seem like it is groundbreaking stuff, it is. This was the way things were in the past, public figures just couldn’t join groups as Pages. Now, it means that some people on Facebook can … Continue reading Facebook Pages Can Now Really Be Part of the Community →