Courtney HuberJune 17, 2015 When a company’s website is well-catered to its audiences’ linguistic and cultural preferences, it’s like a gold-paved, four-star experience that grandly ushers in customers. Of course, no one wants the opposite effect resulting from copy that’s not in your audience’s native language, graphics that are offensive or confusing, or a navigation … Continue reading High-context and Low-context Cultures: Applying Intercultural Communication to Website Translation
Colleen PizarevJanuary 31, 2015 “Where do I start?” This is one of the most common questions I get from clients just dipping their toe into international. Building and launching an international communications plan is a daunting task. Whether you’re starting from scratch, or revising a prior plan that did not quite work to meet your … Continue reading Global Communication Plan – Where Do I Start?
Scott BarnettJanuary 5, 2015 Welcome to 2015! One of my favorite things about January is the end of all the prediction posts and polls. With that said, it was interesting to see how many people and polls predicted that the top two needs for small and local business owners were increasing word of mouth and … Continue reading Three Things Small Businesses Must Do To Increase Word of Mouth and Improve Customer Communication in 2015
