Disney unveils AI-powered ad tool for tailored streaming commercials Maxwell Nelson Crypto Journalist Revolutionizing Streaming: AI’s Role in Tailoring Advertising Through Mood Analysis on Disney+ and Hulu Disney has introduced “Disney’s Magic Words,” an AI tool aimed at revolutionizing advertising on its streaming platforms, Disney+ and Hulu, according to a recent Reuters report. This … Continue reading Disney unveils AI-powered ad tool for tailored streaming commercials
Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2022 It might be an understatement that frequency capping doesn’t work as well as it should — especially across the video and connected television (CTV) industries. I’ve heard it from more than one executive, and read … Continue reading Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly
Ana Gotter June 22, 2020 Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at … Continue reading A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing
The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks. Amy Gesenhues on April 26, 2018 Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number of the platform’s … Continue reading Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
Eric Johnson — October 24, 2017 — October 24, 2017 The Death of the Commercial Free-Photos / Pixabay Twenty years ago, advertising was a lot more straightforward than it is today. It might not have been any easier, but it was definitely predictable. At the time, the best way to get your message out was … Continue reading Redefining Your Social Strategy: Commercials Vs. Conversations
Maurice DeCastro — April 21, 2017 Follow @mindfulpres— April 21, 2017 A presentation, a conversation or a lecture, which would you prefer to take part in? In my experience, a great number of presentations in business feel far more like lectures because of the absence of stories and the essential elements of a great conversation. … Continue reading A Presentation without Stories is a Lecture – Lessons from TV Commercials
We can all learn a lot from how advertisers treat America’s ultimate tentpole event, says columnist Lewis Gersh. Lewis Gersh on February 3, 2017 Picture this. It’s Super Bowl Sunday. Last play. Patriots trail by four. Tom Brady fires a pass to Julian Edelman at the back of the end zone. Touchdown. But wait. … Continue reading What if Super Bowl commercials were like digital ads?
