Tag Archives: coming

Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent

Chans Weber — May 4, 2018 Follow @chansweber — May 4, 2018 Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete with riders and horses ne’er deterred by “snow nor rain nor heat nor … Continue reading Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent

Markets with home service ads: Service-area businesses are coming back to the local results

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Joy Hawkins on October 13, 2017   After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google … Continue reading Markets with home service ads: Service-area businesses are coming back to the local results

Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer

The e-commerce environment is more challenging — and rewarding — than ever. Stay on top of all the latest developments with Marketing Land’s annual coverage. Pamela Parker on July 18, 2017   You’d think online retailing would be all figured out by now, but it’s just getting more complex — and more promising — than … Continue reading Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer

Google Attribution: A Huge Analytics Change Is Coming Your Way

Paul Schmidt — June 1, 2017 — June 1, 2017 What Does This News From Google Mean? Attribution is one of the biggest challenges that marketers have been facing for years. Attribution helps marketers understand what tactics, devices, and channels are helping your prospects turn into customers. Google announced this week Google Attribution. This solution … Continue reading Google Attribution: A Huge Analytics Change Is Coming Your Way

Snap Out of It: Social Media is Coming for Your TV (DD)

ZOG Digital — April 21, 2017 Follow @zogdigital— April 21, 2017 Publishers face an interesting road ahead as Snapchat Discover enters the We Make Original Content, Too! Hunger Games. There’ve been vocal skeptics, but the platform is pushing forward. Discover launched in January 2015, and has since been a home for daily magazine editions from … Continue reading Snap Out of It: Social Media is Coming for Your TV (DD)

Thinking Ahead: Key Q1 Actions to Prepare for the Coming Year’s AEP

Josh Martin — February 1, 2017 — February 1, 2017 The Medicare open enrollment period (or AEP) is officially over. Now what? Data is being processed. Results are being tallied. It’s time to start it all over again. To put it simply: the ANALYSIS ➡ PLANNING ➡ EXECUTION ➡ TRACKING process starts anew. Here are … Continue reading Thinking Ahead: Key Q1 Actions to Prepare for the Coming Year’s AEP