Tag Archives: coming

Markets with home service ads: Service-area businesses are coming back to the local results

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Joy Hawkins on October 13, 2017   After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google … Continue reading Markets with home service ads: Service-area businesses are coming back to the local results

Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer

The e-commerce environment is more challenging — and rewarding — than ever. Stay on top of all the latest developments with Marketing Land’s annual coverage. Pamela Parker on July 18, 2017   You’d think online retailing would be all figured out by now, but it’s just getting more complex — and more promising — than … Continue reading Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer

Google Attribution: A Huge Analytics Change Is Coming Your Way

Paul Schmidt — June 1, 2017 — June 1, 2017 What Does This News From Google Mean? Attribution is one of the biggest challenges that marketers have been facing for years. Attribution helps marketers understand what tactics, devices, and channels are helping your prospects turn into customers. Google announced this week Google Attribution. This solution … Continue reading Google Attribution: A Huge Analytics Change Is Coming Your Way

Snap Out of It: Social Media is Coming for Your TV (DD)

ZOG Digital — April 21, 2017 Follow @zogdigital— April 21, 2017 Publishers face an interesting road ahead as Snapchat Discover enters the We Make Original Content, Too! Hunger Games. There’ve been vocal skeptics, but the platform is pushing forward. Discover launched in January 2015, and has since been a home for daily magazine editions from … Continue reading Snap Out of It: Social Media is Coming for Your TV (DD)

Thinking Ahead: Key Q1 Actions to Prepare for the Coming Year’s AEP

Josh Martin — February 1, 2017 — February 1, 2017 The Medicare open enrollment period (or AEP) is officially over. Now what? Data is being processed. Results are being tallied. It’s time to start it all over again. To put it simply: the ANALYSIS ➡ PLANNING ➡ EXECUTION ➡ TRACKING process starts anew. Here are … Continue reading Thinking Ahead: Key Q1 Actions to Prepare for the Coming Year’s AEP

Why You Built It, but They Ain’t Coming: 5 Tragic Web Design Mistakes

Mark Parent — January 20, 2017 Follow @inbound281— January 20, 2017 When you built your organization’s website, you expected it to attract customers and deliver results. Just like Kevin Costner’s Ray Kinsella in Field of Dreams, you thought that if you built it, they would come. But what happens when your website isn’t delivering the … Continue reading Why You Built It, but They Ain’t Coming: 5 Tragic Web Design Mistakes

Loyalty Program Strategies for Food: Encourage Customers to Keep Coming Back

Timi Garai — November 7, 2016 Follow @timigarai— November 7, 2016 The fastest way to someone’s heart is through their stomach, right? I don’t know about you, but the only thing I do more consistently than sleep is eat. When we consider my three square meals a day plus snacks, it’s no surprise that brands … Continue reading Loyalty Program Strategies for Food: Encourage Customers to Keep Coming Back