Women are not a niche market, but much of today’s marketing and advertising is only just starting to recognize this. William Terdoslavich on September 16, 2021 The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is … Continue reading When it comes to women, marketing is behind the times
Jarrell Chalmers July 16, 2021 Cross-selling allows account managers to use existing account resources to generate new sales. With no additional expenses, cross-selling sources additional qualified sales opportunities, driving revenue and scaling a business’s practices. However, cross-selling can be challenging. The opportunities it presents come with certain risks that account managers should know how to … Continue reading Cross-Selling Comes With Major Challenges: Here’s How Interactive Assessments Can Help
Nicholas Shaw July 14, 2021 If you’re in ecommerce, developing a mobile app for your business is a smart move. Most web browsing nowadays is done through mobile devices, and mcommerce (shopping on a mobile device) has exploded in popularity as part of the omnichannel retail strategy. Of course, with popularity comes a more discerning … Continue reading 7 Avoidable Mistakes When it Comes to Ecommerce App Design
Brand Safety For CTV Comes First, Performance Is A Close Second by Wayne Friedman , February 19, 2021 Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics — as well as some eye-opening fraud issues — CTV advertising dollars are estimated to rise to $11 billion. What’s the … Continue reading Brand Safety For CTV Comes First, Performance Is A Close Second
Erika Dickstein December 10, 2020 You know what I have been thinking about a lot lately? What would 2019 Erika think if she was shown a picture of a grocery store with everyone wearing masks and (hopefully) abiding by line markers indicating which way you can enter the cereal article? If someone had told me … Continue reading How Do You Assess Risk When it Comes to Your Website?
Watch Out, Squarespace: Here Comes Mailchimp by Kaila Colbin , Featured Contributor, October 23, 2020 You may be surprised to learn this, but there was a time when we had to go and buy music on a physical medium in a physical store. No, really. We purchased cassette tapes and albums that cost actual money … Continue reading Watch Out, Squarespace: Here Comes Mailchimp
Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2020 Consumers have shifted their attitudes and changed their behavior when it comes to advertising and COVID-19 terms, according to findings released from the Advertising Research Foundation (ARF). The ARF’s Third Annual Privacy Study surveyed … Continue reading Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias by Laurie Sullivan , Staff Writer @lauriesullivan, July 20, 2020 Patrick Danial, cofounder-CTO at Terakeet, started the company in 1998 at 18 years old by building a search engine during the early days of Google’s launch. Now he almost seems thankful that it failed. “We tried … Continue reading Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias
Steven Imke June 29, 2020 When I meet a new client who wants to start a business for the first time, I can get a pretty good sense of their potential for success depending on the kind of questions they ask me. Based on their questions, I mentally group them into either rabbits or foxes. … Continue reading Why You Need to Be a Fox and Not a Rabbit When It Comes to Business
Brooklin Nash — December 11, 2019 Follow @realBrookNash The goal of any eCommerce business is clear: as you draw your target audience to your website, you want to simultaneously convert them into customers. With billions of people online, Conversion Rate Optimization (CRO) is the new cornerstone of businesses operating online. “Your conversion rate is the … Continue reading Which Comes First: CRO or Personalization?