Tag Archives: Comes

When it comes to women, marketing is behind the times

Women are not a niche market, but much of today’s marketing and advertising is only just starting to recognize this. William Terdoslavich on September 16, 2021 The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is … Continue reading When it comes to women, marketing is behind the times

Cross-Selling Comes With Major Challenges: Here’s How Interactive Assessments Can Help

Jarrell Chalmers July 16, 2021 Cross-selling allows account managers to use existing account resources to generate new sales. With no additional expenses, cross-selling sources additional qualified sales opportunities, driving revenue and scaling a business’s practices. However, cross-selling can be challenging. The opportunities it presents come with certain risks that account managers should know how to … Continue reading Cross-Selling Comes With Major Challenges: Here’s How Interactive Assessments Can Help

7 Avoidable Mistakes When it Comes to Ecommerce App Design

Nicholas Shaw July 14, 2021 If you’re in ecommerce, developing a mobile app for your business is a smart move. Most web browsing nowadays is done through mobile devices, and mcommerce (shopping on a mobile device) has exploded in popularity as part of the omnichannel retail strategy. Of course, with popularity comes a more discerning … Continue reading 7 Avoidable Mistakes When it Comes to Ecommerce App Design

Brand Safety For CTV Comes First, Performance Is A Close Second

Brand Safety For CTV Comes First, Performance Is A Close Second by Wayne Friedman , February 19, 2021  Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics — as well as some eye-opening fraud issues — CTV advertising dollars are estimated to rise to $11 billion. What’s the … Continue reading Brand Safety For CTV Comes First, Performance Is A Close Second

Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study

Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2020 Consumers have shifted their attitudes and changed their behavior when it comes to advertising and COVID-19 terms, according to findings released from the Advertising Research Foundation (ARF). The ARF’s Third Annual Privacy Study surveyed … Continue reading Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study

Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias

Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias by Laurie Sullivan , Staff Writer @lauriesullivan, July 20, 2020 Patrick Danial, cofounder-CTO at Terakeet, started the company in 1998 at 18 years old by building a search engine during the early days of Google’s launch. Now he almost seems thankful that it failed.  “We tried … Continue reading Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias

Which Comes First: CRO or Personalization?

Brooklin Nash — December 11, 2019 Follow @realBrookNash The goal of any eCommerce business is clear: as you draw your target audience to your website, you want to simultaneously convert them into customers. With billions of people online, Conversion Rate Optimization (CRO) is the new cornerstone of businesses operating online. “Your conversion rate is the … Continue reading Which Comes First: CRO or Personalization?