Smarter public transit comes at the cost of rider anonymity More digital payment options means more chances to collect sensitive data. Katie Malone Tue, Nov 21, 2023 Gary Hershorn via Getty Images Security experts were skeptical about the New York MTA’s switch to an OMNY tap-and-go system when it was first announced years ago. … Continue reading Smarter public transit comes at the cost of rider anonymity
By Michael Grothaus November 18, 2023 Elon Musk seems to be everywhere, so why not on the big screen, too? That’s where audiences will find him, or at least a version of him, now that arthouse studio and critical hit maker A24 has acquired the film rights to adapt Walter Isaacson’s Elon Musk biography, … Continue reading Elon Musk biopic: Darren Aronofsky is the perfect director for A24’s film, but now comes the hard part
Lemonade’s First Branding Campaign Comes With AI Data by Laurie Sullivan @lauriesullivan, July 10, 2023 Insurance company Lemonade released its first brand campaign in the United States on Monday supported by technology, specifically artificial intelligence (AI). The six-year-old company, which began as a tech startup, built its services on AI technology, which allows customers to … Continue reading Lemonade’s First Branding Campaign Comes With AI Data
By Nicole Gull McElroy Daniel Zimmer’s job at legacy tech company SAP is to improve the experience of the developers and engineers working there. When the pandemic hit, Zimmer was in the middle of reimagining SAP’s Bay Area footprint, which included leases in San Francisco, San Ramon, and Palo Alto. The 50-year-old tech company … Continue reading The office-as-playground is dead. You might prefer what comes next
Post From The Future: AI Comes To Cannes by Maarten Albarda , June 23, 2023 It was a beautiful sunny solstice, June 21, 2035. Cannes was in full swing, both virtually and in reality. Nike’s AI media department won the Best Media Strategy and Execution category. Its actual Media Performance and Delivery Vice President of … Continue reading Post From The Future: AI Comes To Cannes
Yelp Data Shows Success Comes More Easily When Brands Build Community by Laurie Sullivan @lauriesullivan, April 13, 2023 Yelp debuted its first Most Loved Brands list on Thursday based on the company’s data, highlighting the best-in-class restaurants and retailers. The list of the 50 most-loved restaurants, food and retail brands, according to the Yelp community, … Continue reading Yelp Data Shows Success Comes More Easily When Brands Build Community
By Connie Lin February 10, 2023 Update Friday, 9:49 a.m. ET: On Thursday, the SEC said crypto exchange Kraken would “immediately” end its platform’s crypto staking service, and pay $30 million to settle SEC charges that it was listing unregistered securities. The news confirms rumors that the SEC would target staking as it tightens … Continue reading The SEC comes for crypto staking: Coinbase makes its case as Kraken stands down
By Michael Grothaus January 20, 2023 Google and WeWork are the latest companies to announce layoffs in what has been a brutal few months for tech workers. On Friday, Google CEO Sundar Pichai announced that the search giant was cutting approximately 12,000 jobs. The cuts span the globe and myriad departments at Google’s parent … Continue reading Google is laying off 12,000 employees as another brutal week comes to an end for tech
By Clint Rainey October 22, 2022 Poll after poll lately reflects that American faith in common good and democracy has been shaken. But there’s one institution that U.S. citizens still trust today, and that’s the corporation, according to results from the latest Edelman Trust Barometer. Released on Friday, the update to Edelman’s closely followed … Continue reading Why the Midwest is a curious outlier when it comes to trusting businesses
Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs. Optmyzr on October 13, 2022 After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. … Continue reading 5 ways you’re hurting account performance when it comes to RSAs
