July 09, 2026 How the Gap’s CEO uses ‘brand love’ to track the company’s comeback BY Robert Safian Gap was never uncool. It just disappeared for a while. CEO Richard Dickson explains how he’s bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks … Continue reading How the Gap’s CEO uses ‘brand love’ to track the company’s comeback
As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more reliable analytics. Alan K’necht on October 24, 2025 Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain … Continue reading Why server-side tracking is making a comeback in the privacy-first era
There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why. Mike Pastore on June 20, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: MarTech 2025 State of Your Stack Survey. MarTech’s 2025 State of Your Stack Survey found … Continue reading Homegrown martech tools are making a comeback
August 07, 2024 Nike’s Olympic comeback plan is paying off so far Nike had said it was spending more on this Olympics than any previous games, as it hopes to revive sales and compete with upstart rivals. BY Reuters The summer Olympics is turning out to be a rare win for Nike as the global sporting … Continue reading Nike’s Olympic comeback plan is paying off so far
May 16, 2024 How easyJet is making a post-pandemic comeback This is in stark contrast to a few years ago. BY Reuters EasyJet‘s big bets on package holidays and better-located airports are helping it win customers, its CEO and investors say, even as concerns linger about the high cost of the strategy for an airline known … Continue reading How easyJet is making a post-pandemic comeback
May 15, 2024 Mondays at the office are making a comeback Mondays are now as busy as Thursdays in office canteens in the United States and Britain. BY Reuters Mondays are now as busy as Thursdays in office canteens in the United States and Britain, the world’s largest food catering firm Compass Group said on Wednesday. … Continue reading Mondays at the office are making a comeback
By Kelly Cloonan February 07, 2024 Spotify’s posts subscriber growth: Spotify reported a 23% rise in monthly active users in the fourth quarter, which now total 602 million, just ahead of analysts’ expectations of 601.33 million. The rise, announced Tuesday, comes after the company raised subscriber prices and cut thousands of employees in a … Continue reading Today’s top business headlines: Spotify adds users, Boeing faces new pressures, and Adam Neumann eyes a WeWork comeback
By Michael Grothaus February 01, 2023 The beleaguered fitness company Peloton Interactive, once one of the hottest stocks of the pandemic, has revealed its second-quarter results for the fiscal year 2023. Announcing the results, Peloton CEO Barry McCarthy said, “If you’ve been wondering whether or not Peloton can make an epic comeback, this quarter’s … Continue reading Peloton stock price jumps: CEO touts ‘epic comeback’ amid narrowing losses
By Sarah Lynch October 11, 2022 After more than 20 years in a traditional office space, Miriam Dushane decided it was time for a change of scenery. In February, Dushane, managing partner of Alaant Workforce Solutions, moved her Albany, New York-based recruiting company of 20 people to a coworking space that opened up just down … Continue reading Coworking is making a comeback as companies downsize offices
Apple is second only to McDonald’s in top OOH advertisers from 2021. Chris Wood on April 14, 2022 Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech … Continue reading Tech companies flock to out-of-home during comeback year
