Tag Archives: College

Preparing college students for the marketing profession takes commitment and planning

Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from professionals. Steve Petersen on November 27, 2019  Recently, I on-boarded a martech intern. It’s exciting to offer college students an opportunity to explore their professional interests. The great thing about martech is how it touches many of the various … Continue reading Preparing college students for the marketing profession takes commitment and planning

Do the marketing principles we learned in college still apply today?

Figuring out how to apply marketing theory to your business can be the secret to outmaneuvering your competition. Jacob Baadsgaard on October 21, 2019 Most of the entrepreneurs and even online marketers that I know are self-taught. These days, you don’t have to get a degree in marketing to be successful in business. All it … Continue reading Do the marketing principles we learned in college still apply today?

Tips to Revolutionize Recruitment of Recent College Graduates

Jeanette Maister — June 1, 2018 Follow @jeanettemaister— June 1, 2018 In the increasingly competitive recruiting landscape, we find it harder than ever to find and retain the most talented employees. Discovering current students and recent graduates with the most sought after skills such as coding or foreign languages has become undeniably challenging for recruiters. … Continue reading Tips to Revolutionize Recruitment of Recent College Graduates