Tag Archives: Coffee

You can still open your dream coffee shop, but you might have to move first

By David Landsel   April 20, 2022     When Cincinnati-born brothers Tony and Austin Ferrari decided to open the coffee shop of their dreams in 2019, they landed almost immediately on the city’s Camp Washington neighborhood. There, tucked into a residential section at the heart of this isolated, working-class area—until then, known best for … Continue reading You can still open your dream coffee shop, but you might have to move first

12 Business Models Explained—Using Coffee Metaphors [Infographic]

Dave Sutton — June 11, 2019 — June 11, 2019 Marketers really learn a target market inside and out by developing personas and customer journey stages, which help to further explicate who the audience really is. A lot of critical questions get their answer by doing this preliminary work: Where does the customer get information? … Continue reading 12 Business Models Explained—Using Coffee Metaphors [Infographic]

Your Website Needs to Feel Like a Coffee Shop. Here’s Why.

Spencer X. Smith — July 21, 2017 Follow @spencerXsays — July 21, 2017 Free-Photos / Pixabay Think about your favorite place to meet a friend or business associate for coffee. Does it feel like a waiting room at the hospital? You know, bad lightning, uncomfortable furniture, even more uncomfortable silences. Or does it feel like … Continue reading Your Website Needs to Feel Like a Coffee Shop. Here’s Why.

Kill the ‘Coffee Shopping’ with These 7 Ideas for Better Networking

Ryan Estis — December 8, 2016 Follow @RyanEstis— December 8, 2016 “Dude, if you could figure out a way to get paid from having networking and brainstorming meetings at Starbucks everyday, you’d be crazy rich.” The truth hurts. At the time it was exactly the perspective I needed. I like meeting new people, learning about … Continue reading Kill the ‘Coffee Shopping’ with These 7 Ideas for Better Networking

Everything I’m Afraid Might Happen If I Ask A New Contact To Get Coffee [The Small Biz Owner’s Edition]

Tea SilvestreAugust 19, 2015 You and I have some seriously MAD storytelling skills. We might not always tell the best marketing stories, but we sure do tell ourselves some pretty amazing things on a regular basis. Unfortunately, those stories get in our way and keep us from creating the kinds of businesses we say we … Continue reading Everything I’m Afraid Might Happen If I Ask A New Contact To Get Coffee [The Small Biz Owner’s Edition]

Coffee Shop Marketing – How Small Businesses Beat The Competition

Joel ArndtMarch 19, 2015 You need attention. Whether you like it or not, you don’t have a business without the right attention. Small businesses that fail at marketing try to grab everyone’s attention all at once. It’s like they’re in a coffee shop, shouting at everyone to buy their product. It can work if someone … Continue reading Coffee Shop Marketing – How Small Businesses Beat The Competition

How to Give Customers A Personal, “Coffee Shop” Experience on Your Site

Rachel SerpaJanuary 6, 2015 Ask anyone and he or she will probably tell you: yes, Starbucks makes a mean latte. The lattes, however, are only part of the reason why coffee lovers across the globe line up at their local Starbucks on a regular basis. If you’re a frequent customer, the baristas will greet you … Continue reading How to Give Customers A Personal, “Coffee Shop” Experience on Your Site