Tag Archives: Cloud

People-Based Targeting, Cloud Services Take Center Stage In A Keywordless World

by Laurie Sullivan, December 13, 2014 Keywords have transitioned to a new role in search engine marketing, as channel and target-market advertising move to the forefront. Keywords remain important as intent signals, but linking relationships to things and places has become more valuable. Google will likely look to roll out people-based targeting, the equivalent of … Continue reading People-Based Targeting, Cloud Services Take Center Stage In A Keywordless World

Liveclicker’s Real Time Email Tool Now Available Within ExactTarget Marketing Cloud

Video Commerce, Wednesday, September 24, 2014 by Sam Moser On September 23, 2014       Liveclicker, Inc., a global innovator in delivering rich customer experiences across the web and email, announced that it has launched RealTime Emailon HubExchange, bringing marketers a new solution within the Salesforce ExactTarget Marketing Cloud to deliver content customized for … Continue reading Liveclicker’s Real Time Email Tool Now Available Within ExactTarget Marketing Cloud