Tag Archives: Classic

ActiveCampaign declares ‘the days of classic marketing automation are over’

Marketing Automation

ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan. Mike Pastore on September 30, 2025       ActiveCampaign used its Fall 2025 Innovations Keynote to showcase its AI capabilities and its vision for autonomous marketing, which includes over 25 AI agents that work continuously to assist marketers. The … Continue reading ActiveCampaign declares ‘the days of classic marketing automation are over’ →

GOG’s preservation label highlights classic games it’s maintaining for modern hardware

Games Business

  GOG’s preservation label highlights classic games it’s maintaining for modern hardware The Preservation Program could be a boon for retro gamers. anna washenko   Thu, Nov 14, 2024   GOG is launching an effort to help make older video games playable on modern hardware. The GOG Preservation Program will label the classic titles that … Continue reading GOG’s preservation label highlights classic games it’s maintaining for modern hardware →

This classic answer engine still outsmarts AI chatbots

AI Chatbots

 June 08, 2024 This classic answer engine still outsmarts AI chatbots For questions involving hard data and math calculations, 15-year-old WolframAlpha is a fast, accurate alternative to inaccurate AI chatbots. BY Chris Hoffman Everyone’s talking about AI chatbots, but they’re not the best tool for every job. I’m not knocking AI here—those large language models like … Continue reading This classic answer engine still outsmarts AI chatbots →

How True Classic uses post-purchase experiences to increase revenue

Shopping Experience

The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates. Chris Wood on April 23, 2024   Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand True Classic has leveraged this to improve customer … Continue reading How True Classic uses post-purchase experiences to increase revenue →

Reimagining classic ad campaigns for a multi-screen world

Advertisement Industry

Here are a few best practices using well-known commercials from the past to illustrate the new demands on brands. Les Seifer on May 23, 2019   Imagine if some of the world’s most iconic television advertising campaigns were launched today. Apple’s famous “1984” Super Bowl commercial would need to be reworked for small screens. Budweiser … Continue reading Reimagining classic ad campaigns for a multi-screen world →

7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns

B2B Engagement

Judy Caroll — March 20, 2018 Follow @JudyCaroll1 — March 20, 2018 One in 9.2 quintillion—that’s the odds of filling out a perfect March Madness bracket. But that doesn’t stop the 40 million or so Americans who place a collective $ 10.4 billion betting on the NCAA tournament. Even Warren Buffett is offering a prize … Continue reading 7 Social Media Ideas to Steal from Classic B2B March Madness Campaigns →

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