Courtney Hurst — December 20, 2016 Follow @CourtneyHurst— December 20, 2016 When the clocks fell back last month, I was finally able to take a step back and start really processing my first summer of running two, very different businesses — Metis Communications, a Boston-based strategic marketing firm I co-founded more than 11 years ago, … Continue reading The No. 1 Choice Small-Business Owners Make Every Day
Tag Archives: Choice
4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice
by Amanda Oliver June 8, 2016June 8, 2016 Like a certain Game of Thrones character, Facebook killed off one of its leading cast members last month. Facebook’s programmatic buying platform called Facebook Exchange or FBX, was a platform that used cookie-based data to deliver ads to users of Facebook. This system worked by allowing “approved … Continue reading 4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice
How Google’s latest design choice impacts consumers’ ability to search and discover
How has Google’s recent update to its SERP display impacted consumers, advertisers and Google’s bottom line? Adobe’s Siddharth Shah looks at the data. Siddharth Shah on June 2, 2016 Google is constantly maintaining a healthy tension in its search engine results page (SERP) real estate between more ad space and less ad space. More … Continue reading How Google’s latest design choice impacts consumers’ ability to search and discover
Comparing SEO and SEM: Which is the Right Choice?
by Brian Shilling April 3, 2016 Follow @shilling_brianApril 3, 2016 Marketers and agencies often pit SEO and SEM (or PPC) against one another, claiming one is better or more valuable. However, choosing both can work to your benefit. Companies that own both a paid and organic listing on the same Google search results page experience … Continue reading Comparing SEO and SEM: Which is the Right Choice?
Guided Selling in the Top 10 Industries: How Leading Online Players Tackle Choice Overload
by Markus Linder March 29, 2016 Follow @markuslinderMarch 29, 2016 In a world full of choice and choice overload, consumers need guidance in deciding what to buy. If you want to get them off the fence, and to the checkout, you need a way to intelligently reduce the choices they’re exposed to. As with everything … Continue reading Guided Selling in the Top 10 Industries: How Leading Online Players Tackle Choice Overload
How to Generate Choice Inbound Links for Your Online Store
by Tracey Wallace March 18, 2016 Follow @tracewallMarch 18, 2016 Like most online businesses, you are likely wanting to increase your search engine ranking. Doing so increases your organic traffic and, if you are able to reach the number 1 or 2 spot on Google, it will also lower the amount you need to spend … Continue reading How to Generate Choice Inbound Links for Your Online Store
Choice: A Critical Factor for Successful Business
by Isabelle Guis December 17, 2015 Follow @iguisDecember 17, 2015 One of the most valuable business assets a company has today is its data. The problem is that most companies don’t know how to structure their information and then effectively leverage it to the benefit their organizations and their customers. Despite these challenges, there are … Continue reading Choice: A Critical Factor for Successful Business
Freelancer or Web Development Agency: Which is the Best Choice for Your Business?
by Sreedev Sharma December 8, 2015 Follow @acodezDecember 8, 2015 The unpredictably steadfast growth of the online industry is like a nightmare to many businesses that are struggling hard to keep up with the varying challenges posed to them by their competitors. “Survival of the fittest” is the golden rule that applies here. If you … Continue reading Freelancer or Web Development Agency: Which is the Best Choice for Your Business?
Maximize Paperless Adoption – Customer Choice Is Key!
Elizabeth StephenJuly 27, 2015 Not every customer will react in the same way to a company’s preferred paperless route. Recently, we came across a utility company that asked customers to switch paper off and tracked responses from the email request to the final registration. What they found was that there was an 85% drop off … Continue reading Maximize Paperless Adoption – Customer Choice Is Key!
Is Online Lending the Right Choice for Your New Business?
Kelsey LloydApril 27, 2015 Entrepreneurs wanting to get a small business off the ground may be intimidated by getting a traditional bank loan. The time involved, the hoops to jump through, the paperwork, the approval process — that’s a big mountain to climb. So many are turning to online lenders. Some of these upstart companies … Continue reading Is Online Lending the Right Choice for Your New Business?
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