Tag Archives: Charging

MarTech Salary and Career: Monique Battiste on charging ahead

“AI will never take the place of a human being. AI will never take your place because you give it more personality.” Constantine von Hoffman on April 26, 2023 As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Monique Battiste, senior social media … Continue reading MarTech Salary and Career: Monique Battiste on charging ahead

Why social media companies picked a very tricky time to start charging users

  By Rob Walker February 24, 2023   Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.   What is social media worth? Not to investors—we know the market valuations of the most familiar social media companies can reach hundreds of billions, even despite recent weakness among tech stocks—but to … Continue reading Why social media companies picked a very tricky time to start charging users

Twitter turns stickers into ads for brands, but won’t say how it’s charging for them

Promoted Stickers marks Twitter’s latest attempt — and the latest example of a trend — to inject brands not only into people’s content feeds but into the actual content. Tim Peterson on August 15, 2016   Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also … Continue reading Twitter turns stickers into ads for brands, but won’t say how it’s charging for them