Scott Brinker talked about AI agents and the future of marketing at the November MarTech Conference. Here’s a recap. MarTechBot on November 17, 2025 At the November MarTech Conference, Scott Brinker — editor of Chiefmartec.com — delivered a keynote on how agentic AI will transform marketing. Drawing on decades in marketing technology, Brinker walked … Continue reading How agentic AI is changing the future of marketing
AI is shifting discovery upstream, changing where influence happens. Learn how to measure value and performance before the click. Adam Weiss on November 5, 2025 AI is reshaping how people discover, compare and buy products — and affiliate marketing sits at the center of that evolution. From generative search and conversational shopping to AI-curated … Continue reading 5 ways AI is changing where and how influence happens in affiliate marketing
Agencies relied on entry-level talent for execution. Now, AI is doing that work — and fast. Mike Pastore on October 24, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using the opportunity to think … Continue reading AI is changing the hiring practices of marketing agencies
October 01, 2025 Walmart is quietly changing your groceries—here’s what’s disappearing If you’ve ever flipped over a Walmart snack or frozen pizza to check the ingredients list, the company’s about to make that label a whole lot cleaner. The retail giant just announced it’s giving its U.S. private food brands a major makeover, cutting out … Continue reading Walmart is quietly changing your groceries—here’s what’s disappearing
AppLovin’s Adjust Data Shows AI Changing In-App Targeting by Laurie Sullivan , Staff Writer, August 8, 2025 Adjust, an AppLovin company, revealed a shift in how brands approach gaining app users when supported by artificial intelligence (AI). The combination of AI in shopping apps lets brands key into behavioral changes and focus on higher-value consumers … Continue reading AppLovin’s Adjust Data Shows AI Changing In-App Targeting
July 22, 2025 How government partnerships with nonprofits are changing under Trump BY Associated Press Dawn Price signs rent checks worth about $160,000 every month for 79 people that her nonprofit helps house in Laguna Beach, California. Usually, she logs into an online portal to withdraw enough from an account funded by a grant from the … Continue reading How government partnerships with nonprofits are changing under Trump
How AI Is Changing the Way We Get Things Done Wisam Abdulaziz May 5, 2025 The way we interact with computers to complete tasks has evolved dramatically. We’ve moved from writing complex code, to clicking with a mouse, to using built-in tools inside software. Yet even with all this progress, … Continue reading How AI Is Changing the Way We Get Things Done
Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more. Alan K’necht on April 10, 2025 AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a … Continue reading How AI is changing the rules of web traffic
Google Releases Veo 2 Price Tag, Changing Video Ad Production by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2025 Veo 2, Google’s AI video generator announced in December, now has a price that is attracting attention. The 50 cents per second of video adds up to $30 per minute. The price tag will likely make video … Continue reading Google Releases Veo 2 Price Tag, Changing Video Ad Production
Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are. Shama Hyder on December 18, 2024 In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. … Continue reading How Gen Z values are changing marketing
