by David Deans November 24, 2015 Follow @dhdeansNovember 24, 2015 Informed management consultants and industry analysts agree, the digital transformation journey begins with the adoption of digital marketing practices that enable companies to evolve beyond obsolete advertising-centric thinking. Today’s progressive marketers have embraced change. They’ve learned new skills and pushed past the fears that were … Continue reading Digital Marketing Superhero: Catalyst for Progressive Change
by Chris Rees November 18, 2015 Follow @sigmapro_ukNovember 18, 2015 In Lean Six Sigma (if you’re new to Six Sigma, why not view this post on “What is Lean Six Sigma“), or any improvement activity, there will always be change, because without change things stay the same, and if they stay the same, there cannot … Continue reading 5 Key Elements of Managing Change in Improvement Projects
by Mary Long November 12, 2015 Follow @MaryCLongNovember 12, 2015 Blogging is a simple way to boost your visibility as a brand, whether you are a one man show or larger operation. But starting a blog and abandoning it – or posting sporadically, every few months – looks really bad. Worse than if you had … Continue reading Your Inconsistent Blogging Is Bad for Business – Here’s How to Change That
Bill FaethOctober 30, 2015 How Marketers Should Adjust to the Updated Platform LinkedIn Groups were introduced in 2004. At that time, there were 500,000 members. In contrast, today, LinkedIn has more than 380 million members. Needless to say, much has changed in the 11 years since Groups were created. That’s why they recently underwent a … Continue reading LinkedIn Groups Have Changed. Will Your Marketing Change Too?
Rick LepsingerOctober 30, 2015 How would you grade your organization’s effectiveness at managing change? Chances are, there is room for improvement. Of the 655 leaders OnPoint surveyed, just 46 percent said their organization was successful at change management. About a third also noted their companies had a poor track record of managing change. We wanted … Continue reading 7 Secrets Of Successful Change Management
Joao RomaoOctober 25, 2015 Naysayers claim that social media isn’t very important. Or, that it isn’t really real. What do they mean when they say this? The assumption is that social media communication somehow isn’t a ‘genuine’ connection. But what these people don’t understand is that social media is simply a tool to make the … Continue reading Social Media Really Does Have The Power To Change Lives By Connecting People
So long, Facebook and Google? Not any time soon. But columnist David Rodnitzky believes marketers need to recognize how rapidly change happens in our industry and find a balance between what works today and what may come tomorrow. David Rodnitzky on October 20, 2015 Who could have predicted, 10 years ago, that self-driving cars would … Continue reading Recognizing And Coping With Exponential Change In Marketing
Mark SchaeferOctober 20, 2015 It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, especially if you can get your head around some fundamental truths about how … Continue reading 5 Ways To Calm Down And Not Be Overwhelmed By Social Media Change
Karl FeldmanOctober 15, 2015 It’s something we can all relate to: first, there are the growing pains or emerging issues that begin to raise red flags. Next come the discussions, opinions, and committee meetings attempting to get to the root of the problem. Unfortunately, all of this talking and planning often ends in a gridlock, … Continue reading Why Your Firm Should Use Research as a Catalyst for Change
Bradford BlevinsOctober 1, 2015 Nearly 30 years ago, the U.S. Department of Defense underwent a complete reorganization, moving divisions, branches, and teams of key competencies under a new leadership structure. Since then, there’s been a great deal of debate as to the end result of the changes, but you’ll be hard-pressed to find people who … Continue reading The Key To Successful Change Is An Effective Strategy
