How Small Agencies Can Meet The Challenges Of Cross-Media Measurement by Jacqui Hannigan , Op-Ed Contributor, March 31, 2023 Cross-media measurement is a challenge for marketing agencies of all sizes, but for small agencies the problems are especially acute. Organizations like Nielsen, ANA, ComScore, and others are developing game-changing measurement tools and systems, but they’re … Continue reading How Small Agencies Can Meet The Challenges Of Cross-Media Measurement
Tag Archives: challenges
Adthena Pivots Roadmap To Match Brands’ Economic Challenges
Adthena Pivots Roadmap To Match Brands’ Economic Challenges by Laurie Sullivan @lauriesullivan, February 3, 2023 Adthena has made a pivot in its plans to support brands as more are making efforts to save money and gain a higher return on ad spend. “We’ve pivoted the product roadmap hard to match the macro climate environment,” Ashley … Continue reading Adthena Pivots Roadmap To Match Brands’ Economic Challenges
12 CEOs predict their biggest challenges in 2023
By Pavithra Mohan December 23, 2022 Many company leaders are breathing a sigh of relief as 2022 wraps up and they settle in for a much-needed reprieve this holiday season, but it won’t last long. As founders and executives look toward next year, they’re likely thinking about the many intractable challenges they tackled over … Continue reading 12 CEOs predict their biggest challenges in 2023
How AI Can Help Overcome Workforce Management Challenges
How AI Can Help Overcome Workforce Management Challenges Arpan Patra / 21 Nov 2022 Managing a workforce has never been easy. Unfortunately, it has only become much more complicated in the last couple of years with the rise of hybrid digital work models and the gig economy. Compounding these challenges is the increasing employee … Continue reading How AI Can Help Overcome Workforce Management Challenges
3 content challenges and how marketers can overcome them
Increasing content demands are increasing problems. Chris Wood on August 11, 2022 The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically. “[Content] plays a critical role in attracting new … Continue reading 3 content challenges and how marketers can overcome them
Economic Challenges Persist, But Consumers Still Spend
Economic Challenges Persist, But Consumers Still Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2022 Rakuten Advertising in May 2022 surveyed more than 1,000 U.S. consumers who shopped for school-aged children and college students to better understand their shopping plans and incentives for this year’s back-to-school shopping season. “We are in an economically challenged … Continue reading Economic Challenges Persist, But Consumers Still Spend
Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season. Chris Wood on July 12, 2022 Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. The event is back to … Continue reading Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges
What is SaaS Security? Benefits, Challenges, and Best Practices
What is SaaS Security? Benefits, Challenges, and Best Practices Pui Mun Beh / 22 Jun 2022 In today’s world, technology dominates everything from the simplest to the most complex of activities. Software is undoubtedly the primary need of the market. Most organizations are trending towards cloud and multi-cloud implementations. This move is not surprising … Continue reading What is SaaS Security? Benefits, Challenges, and Best Practices
InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT
InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT by Laurie Sullivan @lauriesullivan, April 22, 2022 Appsumer, an InMobi company that provides automated reporting to performance marketing teams, released data this week that analyzes the impact of Apple’s App Tracking Transparency (ATT) on larger and smaller advertisers. This report takes a close look at … Continue reading InMobi’s Appsumer Details Publishers’ And Advertisers’ Challenges With Apple ATT
Overcoming Challenges of 2021 With 5 Marketing Trends of 2022
Overcoming Challenges of 2021 With 5 Marketing Trends of 2022 Liz Tokareva / 08 Mar 2022 It’s time to explore what opportunities current trends bring to the table when dealing with the challenges of 2021. Despite all near-apocalyptic predictions, digital advertising wasn’t shattered by the lockdown. Neither could the beginning of the pandemic stop … Continue reading Overcoming Challenges of 2021 With 5 Marketing Trends of 2022
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