Hassan Bawab — September 1, 2017 Follow @hassanbawab — September 1, 2017 Templune / Pixabay “Digital transformation” has become a popular buzzword – senior executives and experts are all talking about it. Some enterprises are already leveraging the benefits of digital transformation, while others struggle with incorporating the necessary changes into their business processes. Digital … Continue reading The 5 Challenges of Digital Marketing Transformation
SEO Report Analyzes Budgets, Challenges, Strategies by Laurie Sullivan @lauriesullivan, August 25, 2017 While 45% of enterprise-level companies invest more than $20,000 a month to optimize search, about 18% allocate less than $1,000 a month, according to recent data. How much companies spend varies quite a bit. A report titled The State of Enterprise SEO … Continue reading SEO Report Analyzes Budgets, Challenges, Strategies
Andrei Klubnikin — August 15, 2017 Follow @https://twitter.com/AndrewKlubnikin — August 15, 2017 In a nutshell, the Digital Transformation term refers to a complete overhaul of a company’s organizational and business processes which enables enterprises to leverage the power of emerging technologies for continuous business growth. Although primarily used in business context, the phenomenon literally impacts … Continue reading Top 4 Digital Transformation Challenges & Ways to Overcome Them
Irisini Davis — July 10, 2017 — July 10, 2017 Retailers have a lot to think about these days. Between political risks and inflationary pressure, consumers are more cautious. Retailers have to constantly shift to remain competitive and maintain customer loyalty. Recent studies in millennial consumer behavior reveal that ‘the convenience factor’ may be more … Continue reading 5 Ways Retail Advertisers Can Combat 2017’s Big Challenges
Kevin George — June 18, 2017 Follow @imkevin_monk— June 18, 2017 Email Marketing is still a widely used medium to reach a large set of audience. With a plethora of email clients available, it remains a challenge for email marketers to reach each and every subscriber in their list. No doubt, email marketing can bring … Continue reading Major Rendering Challenges Faced by Email Clients and Their Workarounds [Infographic]
Kevin George — May 11, 2017 Follow @imkevin_monk— May 11, 2017 With the growing use of mobile phones and smart devices, it is necessary that the emails you create are compatible across all these devices and you do not miss out on any engagement opportunity. With iPhone, iPad, and Android making up the bulk of … Continue reading Responsive Emails: Common Design Challenges and Opportunities
Anand Srinivasan — April 11, 2017 Follow @anand_sriniv— April 11, 2017 ECommerce has made it simpler for businesses to sell their product to a global audience. No matter where your business is located you can still market and ship your product to customers located in other countries. Operating a global commerce business is however not … Continue reading Challenges With Running A Global eCommerce Business
Columnist James Green discusses how data can be used to create personalized email marketing strategies that enhance — and are enhanced by — your other digital marketing activities. James Green on February 20, 2017 Thanks to the power of the internet, digital marketers today have access to unprecedented amounts of consumer data. Unfortunately, many businesses … Continue reading Turn your email challenges into opportunities to get more personal
As the role of the social consumer market insights professional becomes ever more vital to organizations, contributor Will McInnes takes a look at the hurdles they face and how to successfully deal with them. Will McInnes on January 31, 2017 Fact: Social insights offer value to many areas across the enterprise. This fact indicates … Continue reading The 3 challenges all social CMI professionals face (and how to overcome them)
Todd Eiseman — November 23, 2016 — November 23, 2016 Year after year, the impending holiday season seems to take us all by surprise, but we know the hospitality industry has been planning for it for months. It’s a season that entirely disrupts the regular patterns and habits of travelers and shoppers, subsequently impacting the … Continue reading Overcoming the Challenges of Hiring Seasonal Workers in Hospitality
