May 28, 2024 What concrete and pigs reveal about creating a supply chain that can withstand disaster A new book argues that as companies rebuild supply chains, they should consider proximity above all else. BY Kaihan Krippendorff and Robert C. Wolcott Since the pandemic, companies and governments worldwide have been reevaluating their supply chains to achieve … Continue reading What concrete and pigs reveal about creating a supply chain that can withstand disaster
We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation. Kim Davis on April 3, 2024 Talking to some prominent Adobe Partners in the corridors and on the Community Pavilion floor at Adobe Summit this year, we constantly heard the content space — the “content … Continue reading The content supply chain is ‘a mess’: Can Adobe help fix it?
Success with an RMN depends on the quality of consumer engagement, not the size of the organization. Constantine von Hoffman on July 10, 2023 Retail media networks (RMNs) are bringing in big money for big companies. They are responsible for 68% of Amazon’s global profits and 12% of Walmart’s, according to a BCG report which … Continue reading How a small chain is going big with a retail media network
How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain by Laurie Sullivan @lauriesullivan, April 19, 2023 Publishers and advertisers working to launch ad inventory that emits less carbon are also trying to stay within budget — requiring each company to step up and support the process. Metaphorically, Curt Larson, CPO at Sharethrough, says … Continue reading How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply Chain
Five Ways Small Businesses Can Navigate a Tight Supply Chain This Holiday Season ValueWalk / 16 Oct 2022 Business owners have been dealing with all sorts of persisting challenges for much of the year, from ongoing price increases to a tight labor market – supply chain shortages are simply another hurdle they’ve learned to … Continue reading Five Ways Small Businesses Can Navigate A Tight Supply Chain This Holiday Season
How AI Can Help Overcome the “Great Supply Chain Disruption” Ali Hasan R. / 13 Jun 2022 As the mayhem at ports persists with no end in sight, a troubling realization is sinking in: This chaos will not subside with time alone, and the impacts of the “Great Supply Chain Disruption” are being felt across … Continue reading How AI Can Help Overcome the “Great Supply Chain Disruption”
The supply chain crisis isn’t going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it. Kim Davis on May 19, 2022 The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to … Continue reading 5 tips for building customer trust during the supply chain crisis
Digital Transformation in Supply Chain Management Gengarajan PV / 26 Apr 2022 In order to achieve a competitive edge in today’s global marketplace, businesses can use digital transformation in supply chain management to maximize efficiency, increase quality and consistency, and better serve their customers. In addition, it guarantees that the supply chain will become more … Continue reading Digital Transformation in Supply Chain Management
The Supply Chain Crisis Broke The Marketing Rules. You Should, Too by Rich Bina , April 8, 2022 There’s an adage often attributed to Winston Churchill: “Never let a good crisis go to waste.” A crisis is a gift, permission to break rules and build something better. So let’s examine the supply chain crisis and … Continue reading The Supply Chain Crisis Broke The Marketing Rules. You Should, Too
By Tinglong Dai March 15, 2022 Francis Fukuyama, the American political scientist who once described the collapse of the Soviet Union as the “end of history,” suggested that Russia’s invasion of Ukraine might be called “the end of the end of history.” He meant that Vladimir Putin’s aggression signals a rollback of the … Continue reading Russia’s war with Ukraine could permanently reshape the global supply chain
