Tag Archives: celebrity

Celebrity influencers are a turnoff for some consumers

Consumer Behavior

While influencer marketing is booming, new research suggests it might be a turnoff, especially for older, more valuable customers. Kim Davis on December 20, 2023 Influencer marketing is booming across social channels, with the value of the industry expected to surpass $ 20 billion in 2023 and over 80% of marketers attesting to its effectiveness. … Continue reading Celebrity influencers are a turnoff for some consumers →

MrBeast’s Feastables’ tidy-up campaign shows the power of social media celebrity

Social Media Impact

  By Chris Stokel-Walker March 07, 2023 America’s labor shortage has blighted a number of industries, with the retail sector among the worst hit. It’s a dire situation—and one that hasn’t escaped the notice of Jimmy “MrBeast” Donaldson.    This month, Donaldson asked his 18.8 million Twitter followers to lend a hand in cleaning up … Continue reading MrBeast’s Feastables’ tidy-up campaign shows the power of social media celebrity →

Influencer Culture vs Celebrity Culture: How Marketing Has Changed

Influencer Strategy

JP De Silva March 25, 2021 The rise of social media has provided companies with a new way to engage with their target audience. This has led to changes in the way they market their products. Celebrity endorsement has been a marketing mainstay since the 1800s. However, as more and more of their target audiences … Continue reading Influencer Culture vs Celebrity Culture: How Marketing Has Changed →

Why You Shouldn’t Take Celebrity Investment Advice at Face Value

Investment Guide

Brady Fletcher — May 21, 2019 Follow @tsx_tsxv — May 21, 2019 For the everyday investor, it can be tempting to look to celebrity investors like Warren Buffett as bastions of truth. These stock titans may appear to have an inside track on the market — and Buffett’s advice reportedly works for many — but … Continue reading Why You Shouldn’t Take Celebrity Investment Advice at Face Value →

Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way

Branding

by Jeff Ernst January 7, 2016 Follow @TheJeffErnstJanuary 7, 2016 Social media has opened a whole new world for celebrity product endorsers. Now it’s easier than ever to find a celebrity who will post about a product on their Instgram feed for a fee. But does it work? Should marketers be spending limited budget to … Continue reading Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way →

Stop Overdosing on Celebrity Gossip, The News, and Low Quality Information

Social Media Utilization

James ClearSeptember 22, 2015 How much time do you spend consuming information that you have no intention of taking action on or that you don’t care deeply about? For example: the nightly news cycle of local crimes, the endless stream of Facebook and Twitter updates, celebrity gossip, reality TV shows, Buzzfeed articles. The list goes … Continue reading Stop Overdosing on Celebrity Gossip, The News, and Low Quality Information →

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