Tag Archives: Category

North Star goals for category leaders: Agile, customer-centric culture

Leadership

Learn what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal. Greg Kihlstrom on March 3, 2023 This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here, … Continue reading North Star goals for category leaders: Agile, customer-centric culture →

North Star goals for category leaders: First-party customer view

Leadership Skills

Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy. Greg Kihlstrom on January 30, 2023 This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The first part (one-to-one, omnichannel personalization) can be found … Continue reading North Star goals for category leaders: First-party customer view →

North Star goals for category leaders: One-to-one, omnichannel personalization

Omni-Channel

While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them. Greg Kihlstrom on January 12, 2023 This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical … Continue reading North Star goals for category leaders: One-to-one, omnichannel personalization →

When Will The Legal Marijuana Industry Resemble A ‘Real’ CPG Category?

Drugs Regulations

When Will The Legal Marijuana Industry Resemble A ‘Real’ CPG Category? by Steve Ellwanger , January 6, 2023   The legal U.S. marijuana industry is a mess. Blame too much illicit and legal supply—the latter prompted in part by over-optimistic hopes for federal legalization—coupled with the high costs of operating cash- and security-dependent dispensaries. Oversupply … Continue reading When Will The Legal Marijuana Industry Resemble A ‘Real’ CPG Category? →

Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds

Facebook Tools

Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds by Laurie Sullivan  @lauriesullivan, March 31, 2022 Facebook’s Interest Category targeting may be up to 33% inaccurate, according to researchers at North Carolina State University who conducted two separate controlled experiments. The first experiment focused on determining the activities associated with “interest” on Facebook, and … Continue reading Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds →

Is the CDP category being shrunk by acquisitions?

Marketing Guide

With another independent CDP being acquired and integrated with a larger marketing suite, there are signs of a pattern. Kim Davis on October 4, 2021 Using psychology and data to get customers closer to purchase  With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first … Continue reading Is the CDP category being shrunk by acquisitions? →

How Leilo is using technology to create a new category

Marketing Technology

Becoming the Official Relaxation Partner for MLS’s NYC FC is just one stop on their data-driven roadmap. Chris Wood on September 1, 2021 Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. What is Leilo? It’s a carbonated beverage made from … Continue reading How Leilo is using technology to create a new category →

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