Justin Herring — January 4, 2017 Follow @justincherring— January 4, 2017 We’re all doing business in a digital world. Even if you run a brick and mortar store with no website, customers are still discovering you and telling people about you in digital channels (whether you like it or not). This means your online presence … Continue reading The Business Card is Dying (and How Google is Replacing It)
Christina Smith — December 7, 2016 — December 7, 2016 As marketers familiar with challenges faced by banks, we are aware that many financial institutions may be investing in ongoing marketing campaigns targeting cardholders who are simply carrying the wrong credit card. We appreciate the insights uncovered by the J.D. Power “2016 U.S. Credit Card … Continue reading Offering Consumers the Right Credit Card Can Recapture Lost Revenue
Personal Branding Blog — November 26, 2016 — November 26, 2016 In America, if you don’t have a business card, you’re a nobody. And nobody likes to be a nobody. I’ve been using that catchy phrase for years because I want people to remember the importance of having a business card—especially when in transition. Why … Continue reading Business Card for People In-Transition
Fred Ulrich — November 9, 2016 — November 9, 2016 Competition among credit cards is becoming increasingly intense. And with the current market offering low introductory offers and rich acquisition incentives, it is becoming harder and harder to retain loyal customers. A 2016 survey conducted by CreditCards.com revealed that 24% of respondents indicated a card … Continue reading Increase Sticky Behavior to Prevent Credit Card Switching
David Wilson — October 28, 2016 — October 28, 2016 When it comes to co-brand credit cards, employees of the co-brand are the ultimate ambassadors to prospects and cardholders, but promoting credit cards is not always a top priority for them. One way to get them enthused is through employee promotions. However, not all promotions … Continue reading Employee Promotions Turn Employees into Co-Brand Credit Card Advocates
by Chase JonesOctober 22, 2016 Choosing a payments processor to accept credit cards can be overwhelming, and with good reason: it is the lifeblood of your ecommerce operation. More than one third of consumers hesitate to shop online because of security concerns. The average business loses a disconcerting 5% of revenues to fraud every year, … Continue reading How To Accept Credit Card Payments Online: What Are Your Best Options?
Bonnie HarrisFebruary 28, 2015 Earlier this month I wrote about ways to determine whether you’re truly doing integrated marketing communications, or IMC. Everyone is doing integrated marketing in some way or another. It’s always a struggle, however, to determine where your priorities lie in terms of really diving into the practice. I thought it would be fitting … Continue reading The IMC Report Card
Caitlin King December 24, 2014 With Black Friday and Cyber Week behind us and Christmas only a week away, many retailers are focused on driving key promotions before shipping deadlines expire. The United States Post Office will be delivering packages seven days a week, through Christmas Day, to make sure those presents find their way … Continue reading Making Your List? Check Your Gift Card Strategy Twice.
Dear Your Business Credit, I will be opening a small cafe in my community soon and am shopping around for a merchant processing account. Should I ask for one that lets me accept credit card numbers from customers by phone for orders to pick up? Are there any security issues I need to worry about … Continue reading Accepting Credit Card Orders by Phone: a New-Business Owner’s Guide
