By Art Markman February 20, 2022 It’s an obvious claim, but it’s worth stating: Organizations benefit from all kinds of diversity. A workforce that has people of different backgrounds with different experiences and types of training can better encourage conversations that bring to light hidden assumptions, leading to novel solutions to difficult problems. … Continue reading Diversity is critical, but orgs can’t reap the full benefits without this
Can’t Find Time For Marketing Creativity? Here’s What to Do by Drew McLellan , February 1, 2022 Outcomes matter, but many industries, including marketing, still think about hours worked when it comes to performance success. This poses a problem. According to research from Iceland, working fewer hours doesn’t affect productivity. And after the transition to … Continue reading Can’t Find Time For Marketing Creativity? Here’s What to Do
Why Brands Can’t Afford Not To Advertise On Amazon by Wes MacLaggan , Columnist, August 30, 2018 Facebook and Google have long held the lion’s share of advertising dollars, but Amazon is quickly growing its influence in the space, surpassing $2.2 billion in ad revenue in Q2. While still small in comparison, the ecommerce giant … Continue reading Why Brands Can’t Afford Not To Advertise On Amazon
Google Can’t Shake Privacy Suit By Mississippi Attorney General by Wendy Davis @wendyndavis, August 15, 2018 In a 6-2 ruling issued late last week, Mississippi’s Supreme Court rejected Google’s request to immediately appeal a trial judge’s decision allowing the lawsuit to proceed. The ruling means that Google must face claims that it violated a Mississippi … Continue reading Google Can’t Shake Privacy Suit By Mississippi Attorney General
California Court Says Yelp Can’t Be Forced To Remove Negative Review by Wendy Davis @wendyndavis, July 3, 2018 California’s highest court ruled 4-3 on Monday that Yelp can’t be required to remove a negative post that sparked a defamation lawsuit. The ruling stems from a 2013 lawsuit brought by California attorney Dawn Hassell against a … Continue reading California Court Says Yelp Can’t Be Forced To Remove Negative Review
Can’t Bribe Your Way To Quality by George Simpson , Featured Contributor, October 12, 2017 Univision’s Fusion Media Group is testing an initiative in which advertisers with the most engaging ads — based on number of clicks and mouse-overs — are rewarded with bonus impressions. This is supposed to encourage marketers to produce better ads, … Continue reading Can’t Bribe Your Way To Quality
