Email is crucial to business success, but many marketers still struggle to measure ROI and make the case for more investment. By Constantine von Hoffman Published on April 10, 2026 Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say … Continue reading Email delivers ROI, but many teams still can’t prove it
March 07, 2026 Can’t read books anymore? Neuroscience has a 5-step plan to get your focus back BY Inc. Have you found that you now struggle to get through a book? If so, I have good and bad news for you. The bad news is that losing your ability to read books may be common at … Continue reading Can’t read books anymore? Neuroscience has a 5-step plan to get your focus back
Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers By AudioEye March 5, 2026 Every once in a while, a product launch doubles as a marketing masterclass. Recently, Selena Gomez’s Rare Beauty released a new fragrance, and it wasn’t just the scent that captured attention. It was … Continue reading Accessibility can’t stop at the shelf: An $18 trillion lesson for marketers by AudioEye
March 04, 2026 Here’s the leadership skill AI can’t replace BY Aytekin Tank A journalist is assigned a profile of a prominent politician on a tight turnaround. With the interview just hours away, she asks ChatGPT to generate a list of questions. Satisfied with the 30 questions churned out in under a minute, … Continue reading Here’s the leadership skill AI can’t replace
As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place. By Reid Holmes February 24, 2026 The most significant advertising moment of 2026 happened on the second Sunday in February. It wasn’t the most popular Super Bowl spot … Continue reading Advertising in AI is a trust experiment marketers can’t ignore
February 07, 2026 3 bad financial habits solopreneurs can’t afford
In an AI-driven world obsessed with efficiency, the companies that win are the ones that invest in human trust long before they need the next sale. By Scott Hornstein February 5, 2026 Trust is the secret sauce for building customer relationships that actually last. Think of it as the soil where your customer … Continue reading Trust can’t be automated, and that’s why it matters
Email inboxes are becoming AI-driven assistants that prioritize, summarize and filter messages. Here’s what this shift means for your email strategy. By Ryan Phelan January 23, 2026 The email inbox is undergoing an AI-driven remodel that changes the way subscribers use it, how they view and manage their email and their relationships with … Continue reading AI is rebuilding the inbox, and email marketers can’t control it
Creation, decisioning and activation now operate as one engine. Separating creative and marketing operations adds cost, complexity and operational drag. By Gareth Chilton January 9, 2026 Marketing still runs on a legacy of organizational diagrams designed for the old world. But the systems that now drive content production, distribution and optimization already behave as … Continue reading Why CreativeOps and MOps can’t survive independently
December 30, 2025 You can’t reach a goal without a plan span>span]:whitespace-nowrap”>I’ve done it, you’ve done it, we’ve all done it. With the best of intentions, we set big goals for our future: get a work promotion, lose 20 pounds, run a marathon. And too often, we give up a few months later, realizing we … Continue reading You can’t reach a goal without a plan
