Demand generation alone can’t drive sustainable growth. Here’s why brand marketing is key for creating demand and activating buyers. Liam Moroney on May 29, 2024 For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve … Continue reading Even great demand gen can’t overcome a lack of brand marketing
May 29, 2024 Junior tech workers can’t find jobs. Here’s why one coding boot camp hit the brakes Launch Academy cofounder and CEO Dan Pickett talks about his decision to pause the coding boot camp, and what it means for the tech industry. BY Joe Berkowitz Back in 2012, “learn to code” was an optimistic mantra. … Continue reading Junior tech workers can’t find jobs. Here’s why one coding boot camp hit the brakes
May 24, 2024 Spotify just killed Car Thing with no refunds. Angry customers ask why it can’t be open-sourced The streaming giant hinted that its foray into hardware was an experiment in data collection. Some who paid $90 for the device want an option to keep using it. BY Anna-Louise Jackson What was that thing for … Continue reading Spotify just killed Car Thing with no refunds. Angry customers ask why it can’t be open sourced
March 29, 2024 ‘We can’t pay our bills with a mission statement’: Inside Planned Parenthood workers’ push to unionize Rushed care and poor working conditions have led to demands for representation. BY Capital & Main This piece was originally published by Capital & Main, which reports from California on economic, political, and social issues. When Grace … Continue reading ‘We can’t pay our bills with a mission statement’: Inside Planned Parenthood workers’ push to unionize
By Leila Frankina February 08, 2024 When Amazon announced last week that it was backing off a bid to purchase Roomba-maker iRobot, the two companies cited a familiar refrain: “Amazon’s proposed acquisition of iRobot has no path to regulatory approval in the European Union,” read a statement from iRobot. That the EU was scrutinizing … Continue reading Why EU regulators can rein in Big Tech, and the U.S. can’t
By Aytekin Tank February 01, 2024 Artificial intelligence is transforming the workplace. Headlines warn about the dire need to reskill and upskill employees and for teams to stay afloat in an increasingly competitive market. But technical skills are only half of the equation. Soft skills are equally important for empowering employees to grow and … Continue reading How to develop the soft skills that AI can’t replace
Maybe one step in the right direction would be ensuring that AI content generators properly cite their sources. Scott Gillum on January 19, 2024 “Students in Europe are just now writing research papers versus students in the U.K. and U.S. who start writing them in high school.” This comment was made by a British professor … Continue reading Why can’t AI content generators just follow the rules?
By Emily Price November 20, 2023 If you were looking for information about Sam Altman’s abrupt departure from OpenAI this weekend, you likely found yourself, like me, constantly refreshing your news feed on X. While advertisers like Apple and Disney were fleeing the platform, starting Friday, over concerns that their ads were being shown … Continue reading OpenAI drama shows why news junkies can’t quit Twitter, even if they hate X
By Shalene Gupta June 20, 2023 Amid layoffs and increasing inflation, customers are making fewer purchases and paying more attention to what they buy, according to a special report from the Edelman Trust Barometer. The special report takes a deep dive into brand trust between consumers and brands amid this year’s particularly volatile economic and … Continue reading If you can’t build a trustworthy brand, you will lose Gen Z
Here’s why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience. Tim Parkin on June 7, 2023 It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video … Continue reading Why video is the marketing channel you can’t afford to miss
