Tag Archives: Business’s

Sharpen Your Business’s Focus With XYZ Analysis

by Tracy Watson May 23, 2016 Follow @kickstartsearchMay 23, 2016 Most organizations with a large number of products and subsequent revenue streams need to effectively categorize and prioritize products based upon demand, profitability and other criteria. These categorizations can benefit not only the supply chain, but also sales and marketing departments. ABC analysis is a … Continue reading Sharpen Your Business’s Focus With XYZ Analysis →

Why a Website is Your Business’s Most Important Asset, and How to Improve It

Website Special Guidelines

by Amanda Soderlund February 20, 2016 Follow @Clutch_coFebruary 20, 2016 When running a business, there are a million things to plan, schedule, and worry about. You have products or content to produce. You have financing to secure. You may need to hire contractors or employees. Under such a constant time crunch, you may be tempted … Continue reading Why a Website is Your Business’s Most Important Asset, and How to Improve It →

6 Tricks to Improving Your Small Business’s ROI

Small Business

by BusinessVibes February 8, 2016 Follow @businessvibesFebruary 8, 2016 When you’re running your own business, the adage, “You’ve got to spend money to make money,” is a truism that, while helpful in quickly explaining why investing back in your business is essential, still doesn’t remove the sting of having to do so. Spending money to … Continue reading 6 Tricks to Improving Your Small Business’s ROI →

9 Growth Hacking Tips to Increase Your Business’s Twitter Following

Twitter Following

by Paul Schmidt January 6, 2016January 6, 2016 Organically growing a Twitter following is no easy feat. Who wants to follow a B2B paper shredding company or consumer-focused personal hygiene company like Q-tips®? You’d be surprised. However, in order to gain real business value from Twitter, you need to be tweeting to more than … Continue reading 9 Growth Hacking Tips to Increase Your Business’s Twitter Following →

5 Ways You’re Ruining Your Business’s Reputation Online While Marketing

Reputation Online

by Margarita Hakobyan November 11, 2015 Follow @margahakobyanNovember 11, 2015 In entrepreneurial circles, it’s considered common knowledge that you need to monitor and control your online presence, your social media brand, and make sure that the face you present to your customers is the one they want to see and engage with. But all too … Continue reading 5 Ways You’re Ruining Your Business’s Reputation Online While Marketing →

SEO vs. PPC: Which Is the Best for Your Business’s Growth?

Web Optimization Guidelines

Shane BarkerSeptember 28, 2015 You’re looking to boost traffic to your website. But you’re not quite sure whether to use SEO or PPC. Search engine optimization and pay per click advertising both drive search traffic. These highly effective search engine marketing tools are essential to the success of your digital marketing campaign. However, each will … Continue reading SEO vs. PPC: Which Is the Best for Your Business’s Growth? →

A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon

Customer Engagement

Dan ShewanMay 9, 2015 When Billy Joel sang that, “It’s a matter of trust,” he wasn’t talking about marketing. Nevertheless, marketers can definitely learn a thing or two from The Piano Man, especially when it comes to the importance of building relationships with prospective customers. Customer testimonials are one of the most powerful trust signals … Continue reading A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon →

Social Crunch Time: Running Your Business’s Social On Only 30 Minutes Per Day

Social Media Utilization

Sabrina TurmanApril 28, 2015 As a small business owner, you’re making many decisions and judgment calls every day: budget, inventory, personnel, marketing…the list goes on. Business owners often have the best intentions for staying active on social media, but the time they would devote to it eventually gets overwhelmed. Given its relatively inexpensive operation, enormous … Continue reading Social Crunch Time: Running Your Business’s Social On Only 30 Minutes Per Day →

Click To Conversion: Top 5 Reasons Your Business’s Facebook Ads Are Not Working

Facebook

Katie CooperApril 23, 2015 You’re a hot-shot digital marketer. You sit down to the Facebook Ad Manager, and in 30 seconds, your new campaign is humming away. Moments later, sales start piling in from everywhere. Your boss calls you a genius and promotes you, and you’re free to go on vacation while the revenue rolls … Continue reading Click To Conversion: Top 5 Reasons Your Business’s Facebook Ads Are Not Working →

A Service-Based Business’s Guide to Email Marketing

Email Marketing

VerticalResponseMarch 2, 2015 Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business. While many service-based businesses embrace the power of email marketing, it’s safe to say the way you utilize email is much different than the big … Continue reading A Service-Based Business’s Guide to Email Marketing →