Matthew LanghamJune 7, 2015 We now live in a digital age in which social media rules the roost if you want to market your business to a global audience. If you are a small business owner you may want to give the idea of “brand awareness” much more thought. According to Google the definition of … Continue reading How are Businesses Using Events to Increase Social Media Engagement?
Nick RojasJune 6, 2015 There is no excuse for boring, unshareable content. If your content is dull and flavorless, the only thing to blame is the person who created it. Look at GEICO and Progressive, for example. Insurance is one of the most unremarkable industries in existence, yet both companies came up with ad campaigns … Continue reading 8 Strategies for Social Amplification of Boring Businesses
Sudheer SomeshwaraJune 5, 2015 Visual Content Marketing experts says that if you’re still humming and hawing about whether you should add Pinterest to your marketing mix then heads up! The information below will hopefully ignite some motivation within you because if you delay and your direct competitor does not, they will steal your market share … Continue reading 8 Ways Businesses Can Drive More Sales Using Pinterest
Alesia HsiaoJune 2, 2015 ECommerce continues to grow. It brings in billions of dollars worldwide every year. There are so many available eCommerce platforms offering different tools. It can all seem overwhelming, especially for the newer business. We’re going to show you five of the best tools eCommerce businesses can benefit from. Keep reading to … Continue reading Top 5 Tools eCommerce Businesses Can Benefit From
Company merges partner programs to create one-stop shop for businesses looking for help with their Twitter strategy and campaigns. Martin Beck on June 1, 2015 Twitter today announced a rebranding of its how-to-use-Twitter-for-marketing program. Now called the Twitter Official Partner Program, it merges the Twitter Certified Program and the Twitter Marketing Platform Partner Program. Essentially … Continue reading Twitter Woos Businesses With Launch Of “Official Partner Program”
Nicole McCullumMay 26, 2015 Search Engine Optimization (SEO) is one of the most cost effective ways to reach a large percentage of your audience at a time when they are ready to buy. However, many small business owners become frustrated with the lack of results that they see when they invest in SEO, and give … Continue reading 3 SEO Mistakes That Cost Businesses Higher Rankings, Traffic & Leads
Larisa BedgoodMay 24, 2015 It’s the age of Big Data, digital shopping, social media, and mobile marketing. Companies of all sizes are diving into the on-line world to find new data, new opportunities and new ways to grow business. At the heart of good marketing is data. And when data drives your marketing, the average … Continue reading Small Businesses Drive Growth with Data-Driven Marketing
Jaymin BhuptaniMay 23, 2015 If you have some automated email plans chalked out already and a rock star digital team to execute them, you might be well aware of small things to take note of in email marketing. The case is a little convoluted for small businesses and budding entrepreneurs. With a powerful small set-up trying … Continue reading 6 Email Marketing Tips for Small Businesses
Priya Florence ShahMay 12, 2015 There’s been a lot of hand-wringing about how organic reach has decreased so much on Facebook, that it makes no sense for a lot of marketers to maintain a presence or spend money there. This is both right and wrong. Right, because if you’re a B2B business, then your advertising … Continue reading Why B2C Businesses Should Not Give Up On Facebook
BusinessVibesMay 6, 2015 It’s an exciting time for small business e-commerce. In the early 2000s when e-commerce began to boom large businesses had a firm advantage over the small businesses as the barriers to entry were large. Small businesses couldn’t justify a large investment in an online store that had no guarantee of success, which … Continue reading The Future of E-commerce For Small Businesses
