Tag Archives: Businesses

Top 4 Benefits of Performance Marketing for Small Businesses

Jake Eisenberg November 27, 2020 Performance marketing is a performance-based form of paid marketing and advertising where a business only pays once a desired action is achieved. These actions – agreed upon by the business (merchants) and the marketing partners (publishers) ahead of time – may be in various forms such as clicks, generation of … Continue reading Top 4 Benefits of Performance Marketing for Small Businesses →

How Small Businesses Can Make a Comeback After COVID-19

Customer Retention

Kimberly Zhang November 24, 2020 When COVID-19 struck, small businesses were hit hard by shelter-in-place orders. Many had to close up shop for good. How can the ones that barely survived make a comeback? It won’t be easy, but it’s certainly possible. More than anything, getting your small business back on a firm footing will … Continue reading How Small Businesses Can Make a Comeback After COVID-19 →

8 Best Small Business Management Software Solutions for Growing Businesses

Business Software

Kevin Shuler November 24, 2020 How to Choose Between Bespoke and Off-The-Shelf Applications Selecting the best business management tools for your small business can be tricky. If your new systems don’t integrate with your existing software deck, you’ll end up working harder to move data between disparate platforms. Luckily, there are all-in-one business management tools … Continue reading 8 Best Small Business Management Software Solutions for Growing Businesses →

Big Businesses Are Joining the Freelance Revolution, Says Harvard and BCG Study

Freelancing

Stefan Palios November 20, 2020 As more high-skilled individuals choose freelancing due to the COVID-19 pandemic, big businesses are following suit. A new study by Harvard Business School and Boston Consulting Group (BCG) found that the vast majority of businesses see high-skills freelancers as integral to innovation and speed to market. The study asked senior … Continue reading Big Businesses Are Joining the Freelance Revolution, Says Harvard and BCG Study →

3 Ways Small Businesses Can Win the Holidays This Year

Small Business Tools

Amy Copperman November 20, 2020 As a small business owner, there’s a lot to celebrate this holiday season. You’ve beaten the odds during a pandemic, an election year, and a myriad of other changes and challenges. Perhaps you’ve pivoted your operating model, explored new ways of reaching customers online, or created whole new offerings to … Continue reading 3 Ways Small Businesses Can Win the Holidays This Year →

Why 72% of Businesses are Unable to Meet IT Disaster Recovery Expectations

IT Business

Victor Cheung November 20, 2020 A recent survey of 300+ IT professionals conducted by QuorumLabs Inc. revealed that 72% of businesses are unable to meet IT recovery expectations. To put this into context, let’s use a company’s email servers as an example. Ask a business executive how long he can work without his email, you … Continue reading Why 72% of Businesses are Unable to Meet IT Disaster Recovery Expectations →

4 Ways to Help Black-Owned Businesses Survive & Thrive Now

Business Protection

Nahla Davies November 16, 2020 By now, everyone knows that Covid-19 is decimating small businesses across the country; fewer are aware that the negative impact of the pandemic has fallen disproportionately on Black businesses. If you’re a Black business owner, that might not come as news, but for many, the recent New York Times analysis … Continue reading 4 Ways to Help Black-Owned Businesses Survive & Thrive Now →

Small Businesses Could Win Giving Tuesday This Year, According to a New Survey

Small Business Tools

Stefan Palios November 12, 2020 When Black Friday became entrenched in retail tradition, a few innovative nonprofits developed the idea of Giving Tuesday. Instead of door crasher deals or online shopping, charities asked people to make donations on the Tuesday after American Thanksgiving. This tradition continues today, but like all things it will be a … Continue reading Small Businesses Could Win Giving Tuesday This Year, According to a New Survey →

Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend

Business Development

Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend →

Top 7 Strategies to Increase Profit-Margin for Delivery Businesses

Delivery Services

Brian Taylor October 20, 2020 Even a small change in regular workflows yields a high-profit for your business. For the delivery business sectors, this small change is the most important one. Since the customers attached to the delivery business models are continually changing their behavior while selection and ordering, adaptive to these changes is the … Continue reading Top 7 Strategies to Increase Profit-Margin for Delivery Businesses →