Victor Cheung November 20, 2020 A recent survey of 300+ IT professionals conducted by QuorumLabs Inc. revealed that 72% of businesses are unable to meet IT recovery expectations. To put this into context, let’s use a company’s email servers as an example. Ask a business executive how long he can work without his email, you … Continue reading Why 72% of Businesses are Unable to Meet IT Disaster Recovery Expectations
Nahla Davies November 16, 2020 By now, everyone knows that Covid-19 is decimating small businesses across the country; fewer are aware that the negative impact of the pandemic has fallen disproportionately on Black businesses. If you’re a Black business owner, that might not come as news, but for many, the recent New York Times analysis … Continue reading 4 Ways to Help Black-Owned Businesses Survive & Thrive Now
Stefan Palios November 12, 2020 When Black Friday became entrenched in retail tradition, a few innovative nonprofits developed the idea of Giving Tuesday. Instead of door crasher deals or online shopping, charities asked people to make donations on the Tuesday after American Thanksgiving. This tradition continues today, but like all things it will be a … Continue reading Small Businesses Could Win Giving Tuesday This Year, According to a New Survey
Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend
Brian Taylor October 20, 2020 Even a small change in regular workflows yields a high-profit for your business. For the delivery business sectors, this small change is the most important one. Since the customers attached to the delivery business models are continually changing their behavior while selection and ordering, adaptive to these changes is the … Continue reading Top 7 Strategies to Increase Profit-Margin for Delivery Businesses
Guy Sheetrit October 16, 2020 What makes a landing page convert? Creating an effective landing page is quite some work. It’s not just about writing random stuff about your brand and embedding a form for sign-up. Yeah, the design of the page may look good too. But if your landing page (copy + design) does … Continue reading Unpopular Conversion Landing Page Techniques for Small Businesses
Hannah Stevenson October 16, 2020 One of the most common questions that marketers and SEOs get asked is: How often should my business publish blog posts? It’s a contentious issue, and every expert has something different to say, so it can be tough for businesses to get a firm grasp on how many posts they … Continue reading How Often Businesses Should Update Their Blog
Uberall, Nextdoor Integrate To Boost ‘Near Me’ Marketing For Local Businesses by Laurie Sullivan @lauriesullivan, October 6, 2020 Uberall, a platform known for helping companies improve on their local and “near me” searches and experiences, has announced a partnership with the neighborhood app Nextdoor to improve on the local business visibility for consumers. The news, … Continue reading Uberall, Next Door Integrate To Boost ‘Near Me’ Marketing For Local Businesses
Anthony Gaenzle September 29, 2020 In the midst of the pandemic, small businesses across the country are being forced to close up shop at record rates. Even with recent government stimulus efforts, many small businesses have been forced to lay off employees, cut back on budget for things like marketing and advertising, or ultimately cease … Continue reading How Small Businesses Can Achieve Growth, Even in the Face of Adversity
Leslie Finlay September 24, 2020 A common thread through just about every industry is the effectiveness of email marketing. When used right, email marketing for administrative services can directly engage your audience and even help you get more out of the rest of your marketing efforts too. Email is an effective, low-investment way to market … Continue reading Strategic Email Marketing for Administrative Services Businesses
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